Jack in the Box and The Hundreds Unveil Vintage Soccer-Inspired Streetwear Collection for 75th Anniversary
Jack in the Box and Los Angeles-based streetwear label The Hundreds have reunited for the second installment of their special 75th anniversary collaboration, unveiling a limited-edition vintage soccer-inspired apparel collection that celebrates the intersection of fashion, sports culture, and fast-food fandom. Officially launching on June 16, the latest release follows the overwhelming success of the brands’ first collaboration, giving fans another opportunity to own exclusive merchandise inspired by both companies’ shared California roots.
The new collection embraces the timeless style of classic soccer kits while infusing the bold personality and playful attitude that have defined Jack in the Box and The Hundreds for decades. Designed for supporters who enjoy the excitement of match day as much as a late-night drive-thru stop, the capsule combines nostalgic sports aesthetics with contemporary streetwear, creating pieces that appeal to fashion enthusiasts, soccer fans, and collectors alike.
Leading the collection is the Jack Jersey, a retro-style soccer shirt available in striking purple and white colorways. Drawing inspiration from traditional home and away kits, the jersey features clean lines, vintage styling, and subtle design elements that reflect both brands’ identities. Complementing the jersey is the Jack Team SnapBack, a white-and-purple five-panel cap designed to complete the look while maintaining the relaxed West Coast vibe that defines the collaboration.
The timing of the release coincides with one of the summer’s biggest international soccer moments, allowing both brands to tap into the growing influence of soccer culture in North America. Beyond the sport itself, soccer has evolved into a global lifestyle movement where fashion, music, community, and self-expression intersect. The collection aims to capture that spirit while offering fans apparel that seamlessly transitions from stadiums and watch parties to everyday streetwear.
According to Sheena Dougher, Vice President of Brand Marketing at Jack in the Box, the collaboration reflects the brand’s long-standing commitment to connecting with consumers beyond its restaurant locations.
“For 75 years, Jack in the Box has always found ways to show up in culture beyond the drive-thru,” Dougher said. “The response to our first collaboration with The Hundreds made it clear that fans are hungry for new ways to connect with us. This next drop lets us tap into a community rooted in passion, identity, and self-expression. Soccer culture has always had this incredible connection to style and fandom, and we loved bringing that together with Jack’s signature irreverence and The Hundreds’ creative perspective.”
The partnership continues Jack in the Box’s broader strategy of engaging audiences through cultural collaborations rather than traditional promotional campaigns. By working with influential lifestyle brands, the restaurant chain has expanded its presence into fashion and collectible merchandise, creating experiences that resonate with younger consumers and streetwear enthusiasts.
For The Hundreds, the collaboration represents another opportunity to celebrate the culture that has influenced the brand since its founding in Los Angeles. Known for blending street fashion with storytelling and community engagement, the brand approached the project by drawing inspiration from California’s deep-rooted soccer culture.
Ben Hundreds, Co-Founder of The Hundreds, explained that the collection was designed to represent much more than sports apparel.
“Growing up in California, soccer culture was always bigger than the game itself—it was style, attitude, community, and belonging,” he said. “This collection takes that feeling and filters it through the worlds of Jack and The Hundreds. We wanted these pieces to feel like something you’d wear to a match, a watch party, or a late-night food run and still feel like part of the same club.”
The collaboration reflects the increasing popularity of soccer-inspired fashion, with vintage jerseys and retro athletic apparel becoming staples in modern streetwear. By combining nostalgic sports design with recognizable branding, Jack in the Box and The Hundreds have created a collection that appeals to both longtime fans and newcomers looking for unique, limited-edition pieces.
The first anniversary collection between the two brands sold out quickly, demonstrating strong consumer demand for exclusive collaborations that blend lifestyle branding with collectible fashion. Expectations are similarly high for the second release, particularly given the continued growth of soccer culture and the popularity of limited-edition drops.
As Jack in the Box celebrates its 75th anniversary, the partnership with The Hundreds highlights how legacy brands can remain culturally relevant by embracing creativity, community, and authentic collaborations. The latest collection not only commemorates a significant milestone in the restaurant chain’s history but also reinforces the growing connection between sports, streetwear, and everyday lifestyle.
Available beginning June 16 for a limited time, the Jack in the Box x The Hundreds vintage soccer-inspired collection offers fans another chance to own exclusive apparel that captures the energy of the beautiful game while celebrating two iconic California brands.
About Jack in the Box Inc.
Jack in the Box Inc. (NASDAQ: JACK), founded and headquartered in San Diego, California, is a restaurant company that operates and franchises Jack in the Box®, one of the nation’s largest hamburger chains with approximately 2,128 restaurants across 24 states, Guam and Mexico.
About The Hundreds
The Hundreds is a community-based streetwear brand and media platform with an emphasis on People Over Product. Founded in 2003 by Bobby Kim (Bobby Hundreds) and Ben Shenassafar (Ben Hundreds), The Hundreds’ apparel is reminiscent of ‘90s workwear and Californian subculture tribes.
Source link: https://www.businesswire.com/
