
Yogi Unveils Snack Report Analyzing 5.4 Million Consumer Reviews Across 263 Brands
Yogi, a leader in AI-powered consumer insights, has released its latest report, “Sweet & Salty Snack Trends Unwrapped.” This comprehensive study analyzes 5.4 million consumer reviews from January 2018 to June 2024, covering over 1,220 products from 263 snack brands. The report provides crucial insights for industry leaders into the evolving snack landscape.
A Deep Dive into Consumer Sentiment
Yogi’s report thoroughly examines consumer preferences across key snack categories, such as chips, cookies, pretzels, popcorn, candy, and crackers. By harnessing advanced AI and Natural Language Processing (NLP), the report identifies the primary drivers behind consumer sentiment in the sweet and salty snack market. It uncovers both strengths and areas for improvement that brands must address to stay competitive.
“We’re excited to present a data-rich analysis that reveals what truly drives consumer sentiment in the snack industry,” said Sogyel Lhungay, VP of Insights at Yogi. “This report goes beyond surface-level trends, offering snack brands actionable intelligence to refine their strategies and meet consumer demands more effectively.”
Key Findings: Freshness and Innovation Drive Success
A key insight from the report is that freshness is the top concern for consumers, particularly in categories like pretzels, popcorn, and chips. Negative reviews often cited issues with shipping and fulfillment, with products arriving stale or near expiration. The report highlights how brands like Oreo have effectively addressed these concerns through innovative packaging that maintains freshness.
On a positive note, the report emphasizes consumers’ growing appreciation for format innovation, particularly in the candy category. For example, Nerds Gummy Clusters, with their unique combination of crunchy and chewy textures, have received high praise, driving strong consumer loyalty and positive ratings.
The Role of Promotional Reviews
The analysis also delves into the impact of promotional reviews, noting that incentivized reviews tend to inflate star ratings by an average of 0.77 stars. While such reviews can boost visibility, Yogi advises brands to differentiate between organic and promotional feedback for a more accurate understanding of consumer sentiment.
Empowering Brands with Actionable Insights
The Sweet & Salty Snack Trends Unwrapped report provides snack brands with detailed benchmarking data, category-specific insights, and practical recommendations. These insights enable brands to address pain points, tap into emerging trends, and enhance their product offerings to meet evolving consumer expectations.
Availability
To learn more and access the full report, sign up for Yogi’s Sweet & Salty Snack Trends webinar here: webinar link.
About Yogi
Yogi is an AI-driven SaaS platform that turns consumer feedback into actionable insights, helping brands innovate and excel in a competitive marketplace.