
To celebrate the upcoming release of Universal Pictures’ highly anticipated film adaptation of Wicked, the iconic stage musical that has captivated audiences for over 20 years, Betty Crocker is introducing two new Wicked-inspired baking kits that are sure to enchant both theater lovers and baking enthusiasts alike. The release marks Betty Crocker’s first-ever “mix-to-reveal” kits for Cookie Dough Pops and Cupcakes.
“These new Wicked-themed baking kits give bakers endless possibilities, with our first-ever color-revealing mixes. We’re eager to see all the magical and delicious creations people will whip up!”
Set to hit theaters on November 22, Wicked tells the untold story of the witches of Oz, focusing on Elphaba, a young woman with green skin who hasn’t yet discovered her true power, and Glinda, a privileged, popular young woman who has yet to find her true heart.
Fans can now experience the enchantment of Wicked at home with these magical Betty Crocker mixes. Are you more of an Elphaba or a Glinda? As bakers stir the vanilla-flavored mixes, they reveal a surprise color change—will it be a green treat for Elphaba or a pink one for Glinda?
“For over 100 years, Betty Crocker has been a trusted name for bringing joy through homemade baking,” said Jenny Jonker, Betty Crocker Brand Experience Manager. “With the excitement building around the new Wicked film, what better way for families to join the fun than with these color-changing kits that deliver a new kind of baking magic?”
In addition to the Cookie Dough Pops and Cupcakes, Betty Crocker has also introduced six Wickedly Better Together recipes, blending two classic baking mixes for extra magical creations. These treats are part of a collection of Wicked-themed Betty Crocker brownie, cake, cookie, and frosting mixes, offering a fun twist on beloved classics:
- Fantabulous Brookie: A delightful combination of Betty Crocker Chocolate Chip Cookie Mix and Delights Supreme Triple Chunk Brownie Mix.
- Thrillifying Cupcake: A gravity-defying blend of Betty Crocker Super Moist Yellow Cake Mix and Fudge Brownie Mix.
- Outstandiful Cookie Pie: A delicious mix of Betty Crocker Delights Super Moist Triple Chocolate Fudge Cake Mix and Rich & Creamy Vanilla Frosting.
Betty Crocker’s Wicked-themed “mix-to-reveal” kits for Cookie Dough Pops and Cupcakes are available at retailers nationwide, priced at $5.98. For more information on the new products, visit www.BettyCrocker.com or follow @BettyCrocker on Instagram and TikTok.
About General Mills
General Mills is a leading global food company that makes food the world loves. The company’s brands include Cheerios, Nature Valley, Betty Crocker, Häagen-Dazs, Old El Paso, and many more. General Mills generated $20 billion in net sales in fiscal 2024.
About Universal Pictures’ Wicked
After two decades of success on Broadway, Wicked makes its much-anticipated big-screen debut this holiday season. Directed by Jon M. Chu (Crazy Rich Asians, In the Heights), Wicked features Cynthia Erivo as Elphaba and Ariana Grande as Glinda. The film is adapted from the bestselling novel by Gregory Maguire, with music by Stephen Schwartz and a screenplay by Winnie Holzman. Wicked Part Two is scheduled to hit theaters in November 2025.
About Universal Pictures
Universal Pictures, a division of NBCUniversal, is one of the world’s leading media and entertainment companies, producing and marketing entertainment for a global audience. Universal is part of Comcast Corporation.