WordLift and Breadcrumbs Partner to Drive Growth in AI-Powered SEO

WordLift, an Italian leader in SEO and Generative AI for eCommerce, serving clients like Ray-Ban, Oakley, and Kinsta, has announced a strategic partnership with U.S.-based Breadcrumbs Inc., a lead scoring specialist with customers such as MailUp and Thinkific. This collaboration aims to bolster WordLift’s position in the fast-growing AI sector by integrating Breadcrumbs’ Italian team and drawing on their global expertise.

Under the agreement, Breadcrumbs’ Italian team will join WordLift, with Massimo Chieruzzi, co-founder of Breadcrumbs and former CEO of AdEspresso, taking on the role of Chief Product Officer. Meanwhile, Breadcrumbs’ U.S. leadership, including co-founder and CEO Armando Biondi and Gary Amaral, will support WordLift’s growth in the U.S. market as Executive Revenue Advisor and Fractional Demand Generation Leader, respectively.

Armando Biondi highlighted the alignment of the two companies, stating, “This partnership is a natural fit. By combining our resources and vision, we’re set to make a big impact in the industry.” Andrea Volpini, CEO of WordLift, echoed this sentiment: “We’re excited to welcome the Breadcrumbs team. Their senior-level expertise and international outlook will rapidly accelerate our mission. Together, we’re not just integrating AI into SEO; we’re redefining the future of digital growth. Our collaboration will deliver exceptional value to our global clients.”

Chieruzzi added, “Joining forces with WordLift is a huge opportunity to innovate in the AI space. Our combined expertise will enable us to create immense value for our clients and drive remarkable growth.”

This partnership brings seasoned talent from Breadcrumbs into WordLift, accelerating the development of advanced AI-driven SEO solutions. The enhanced team will focus on creating innovative tools that help customers navigate the evolving landscape of AI Discovery, which is transforming the way users search and engage online.

Both companies share an investor, Primo Ventures, which facilitated the partnership. General Partners Gianluca Dettori and Niccolò Sanarico played key roles in bringing the two companies together. Dettori noted, “The synergy between WordLift and Breadcrumbs exemplifies the kind of innovation we strive to support. This partnership is set to raise the bar in neuro-symbolic AI solutions for digital marketing.”

Source link

Share your love

Newsletter Updates

Enter your email address below and subscribe to our newsletter