Grove Collaborative Launches ‘Beyond Plastic™ Stay’ Pilot Partnership with Crescent Hotels & Resorts

Grove Collaborative Holdings, Inc. (NYSE: GROV), a leading sustainable consumer products company and Certified B Corporation, has announced a new pilot partnership with Crescent Hotels & Resorts to launch the “Beyond Plastic™ Stay” initiative. This collaboration aims to provide eco-conscious travelers with more sustainable options by reducing plastic waste across several Crescent-managed properties in the U.S.

Sustainability in Travel is on the Rise

With growing awareness of plastic pollution, consumers are seeking ways to minimize their environmental footprint. Research shows that:

  • 85% of Americans are concerned about plastic waste pollution .
  • 1 in 3 Americans report actively reducing their plastic use .
  • 83% of travelers prioritize sustainable travel .

Despite the demand for eco-friendly travel, the hospitality industry often struggles to provide sustainable alternatives, particularly regarding single-use plastic waste. To address this gap, the Beyond Plastic™ Stay offers a more eco-conscious hotel experience, reducing plastic use while maintaining comfort and quality for guests.

Introducing the Beyond Plastic™ Stay

The Beyond Plastic™ Stay is a more sustainable hotel experience created through the partnership between Grove Collaborative and Crescent Hotels & Resorts. The initiative allows guests at participating hotels to opt for an eco-friendly room experience, reducing plastic waste by using refillable systems and sustainably packaged products. Guests can select this option at a $50 premium when booking their stay. Each Beyond Plastic™ Stay saves an estimated 50 standard-sized plastic water bottles worth of single-use plastic.

Participating properties include:

  • Grand Bay Hotel San Francisco, CA
  • The Ven at Embassy Row, Washington, D.C.
  • Tapatio Springs Hill Country Resort, TX
  • The Inverness Denver, CO
  • Hotel Vance, Portland, OR

Sustainable features in these rooms include:

  • Back of House: Cleaning products from Grove Co. and Seventh Generation, with refill systems to eliminate single-use plastic.
  • In-Room: Personal care products from Grove Co. and Alpine Provisions, with sustainable packaging and refillable options.
  • Sundry: Additional eco-friendly personal care items available for purchase.

Nationwide Sweepstakes

To celebrate the launch of the Beyond Plastic™ Stay, Grove and Crescent Hotels & Resorts are offering a nationwide sweepstakes for one eco-conscious traveler and their guest. The prize includes:

  • Two free nights at a participating hotel.
  • A $1,000 Visa gift card for travel expenses.
  • A $500 credit to Grove to explore their sustainable product range.

To enter, participants can follow the instructions on Grove’s Instagram page or visit the sweepstakes entry page online.

About Crescent Hotels & Resorts

Crescent Hotels & Resorts is an award-winning hotel management company with over 120 properties in the U.S. and Canada. They manage luxury and lifestyle hotels, including PGA National Resort and The Williamsburg Inn, and work with top hotel brands like Marriott, Hilton, and Hyatt.

About Grove Collaborative

Grove Collaborative is an online destination for sustainable everyday essentials, offering eco-friendly products across personal care, cleaning, and household categories. Grove is committed to helping customers reduce their environmental impact with products that meet high standards for ingredients, performance, and packaging. For more details, visit Grove.com.

For more information on the partnership and participating properties, visit BeyondPlasticStay.com.

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