Walgreens Launches Premium Skin Care Line: Affordable Luxury for Every Budget

Walgreens, a leading independent retail pharmacy and healthcare provider, has announced the launch of its new premium skin care line, designed to offer high-quality products at budget-friendly prices.

“As we sharpen our focus on areas like women’s health and beauty, our new premium skin care line is a game-changer for those who desire luxury while being mindful of their budget,” said Heather Hughes, Group Vice President and General Merchandise Manager for Health and Beauty at Walgreens.

In response to increasing consumer demand for upscale skin care, Walgreens is redefining its beauty offerings with a range of products that deliver top-notch quality without the hefty price tag. Extensive research indicates that while customers seek premium skin care options, affordability remains a key concern.

“Our new premium skin care line is a significant step in making luxury skin care accessible,” Hughes added. “Compared to the current prices of similar products on brand websites, our new line offers savings of at least 50%. It’s our way of providing high-quality, personalized solutions at an affordable cost.”

Here’s a glimpse of the new collection:

  • Gentle Cleanser ($10.49*): Removes makeup, SPF, and excess oils without drying the skin. Compare to Youth to the People® Superfood Gentle Antioxidant Cleanser.
  • Glycolic Acid Purifying Cleanser ($12.99*): Combines gentle cleansing with exfoliation and hydration. Compare to SkinCeuticals Purifying Cleanser.
  • 2% BHA Liquid Exfoliant ($11.99*): Unclogs pores and reduces their appearance. Compare to Paula’s Choice Skin Perfecting 2% BHA Liquid Exfoliant.
  • Azelaic Acid Suspension 10% ($8.99*): Improves skin radiance and minimizes uneven skin tone. Compare to The Ordinary Azelaic Acid Suspension Brightening Cream.
  • Moisturizing Facial Cream ($12.99*): Offers immediate hydration and improves skin softness. Compare to Kiehl’s® Ultra Facial Cream.
  • Super Invisible SPF40 ($14.99*): Provides UVA/UVB protection with no white cast. Compare to Supergoop! Unseen Sunscreen SPF40.
  • Hydrating Lip Mask ($9.99*): Nourishes and locks in moisture. Compare to Laneige® Lip Sleeping Mask.
  • Watermelon AHA Mask ($18.99*): Brightens and plumps the skin. Compare to Glow Recipe® Watermelon Glow® AHA Night Treatment.
  • Body Butter Firming Cream ($22.99*): Fast-absorbing cream that smooths and tightens skin.

Additionally, Walgreens introduces new serums priced at $5.99* each:

  • Collagen Serum: Boosts hydration for plumper, moisturized skin.
  • Hyaluronic Acid Serum: Provides deep hydration and strengthens the skin barrier.
  • Vitamin C Serum: Brightens and refreshes the skin.
  • Niacinamide Serum: Reduces excess oil and redness.

Walgreens is committed to providing millions of customers with the opportunity to experience affordable luxury through its premium skin care line, available online at Walgreens.com and in select stores. Stay tuned for additional new products in the skin care line.

About Walgreens

Walgreens (www.walgreens.com) is part of the U.S. Retail Pharmacy and U.S. Healthcare segments of Walgreens Boots Alliance, Inc. (Nasdaq: WBA). With a mission to enhance lives through better health, Walgreens boasts over 120 years of community care and trusted pharmacy services. Operating nearly 9,000 locations across the U.S. and Puerto Rico, Walgreens serves almost 9 million customers and patients daily. The company offers an integrated physical and digital platform to deliver high-quality products and healthcare services, including pharmacy, primary care, specialty pharmacy, and more.

*Online price at Walgreens.com. Prices and selection may vary by location. All trademarks are the property of their respective owners.

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