
Secret Deodorant Teams Up with “Beetlejuice Beetlejuice” for a Spooky Freshness Twist
Secret Deodorant, a pioneer in body odor protection, is collaborating with Warner Bros. Pictures’ “Beetlejuice Beetlejuice” to introduce a supernatural twist to its deodorant offerings. In the latest whimsical ad campaign, Secret refreshes the Afterlife Waiting Room with its Whole Body Deodorant, offering unparalleled odor protection from head to toe.
“We are excited to partner with Secret Whole Body Deodorant and integrate their product into the imaginative world of ‘Beetlejuice Beetlejuice’ in a uniquely refreshing way,” said Dana Nussbaum, EVP of Worldwide Marketing for Warner Bros. Pictures.
The ad takes viewers into the eccentric realm of the Recently Deceased, featuring a magician’s assistant and a hapless hiker awaiting their fate. The magician’s assistant reveals her secret to staying fresh from “your pits to your bits” without leaving any residue or white marks.
“Our goal with Secret Whole Body Deodorant is to offer long-lasting odor protection, whether you’re dealing with the everyday or the afterlife,” said Kate DiCarlo, Senior Communications Director, Personal Care Portfolio, Procter & Gamble. “We’re excited to make high-quality skin care more accessible and effective for everyone.”
Fans of Beetlejuice can experience the Afterlife firsthand at the Beetlejuice Beetlejuice: The Afterlife Experience in Los Angeles. This immersive attraction features recreated sets, live entertainment, and a special Secret Whole Body Deodorant integration. The experience runs through October. For more details or to buy tickets, visit www.BeetlejuiceExperience.com.
Secret Whole Body Deodorant is dermatologically tested and gentle on the skin. It is aluminum-free and designed for use beyond just the underarms. The collection includes:
- Aluminum-Free Whole Body Deodorant Stick ($12.99*): Infused with shea butter and coconut oil, ideal for use under breasts or where thighs rub.
- Aluminum-Free Whole Body Deodorant Invisible Cream ($12.99*): A fast-absorbing cream for intimate areas (for external use only).
- Aluminum-Free Whole Body Deodorant Spray ($12.99*): A light, fresh fragrance that provides an invisible layer of protection.
Available scents include Peach & Vanilla Blossom, Lilac & Waterlily, and Unscented. Pricing may vary by retailer.
About Secret
Secret® is a pioneer in women’s antiperspirants and deodorants, dedicated to providing superior odor and wetness protection for over 60 years. The brand is committed to supporting women’s advancement and celebrating those who overcome obstacles with confidence.
About Procter & Gamble
P&G serves consumers worldwide with a diverse portfolio of trusted brands, including Always®, Ariel®, Bounty®, Charmin®, Crest®, and more. The company operates in approximately 70 countries, dedicated to delivering quality products and services. For more information, visit P&G and P&G News.
About BEETLEJUICE BEETLEJUICE
The sequel to the iconic film sees Lydia Deetz’s life upended by the return of Beetlejuice when her daughter discovers a mysterious model of their town and accidentally opens a portal to the Afterlife. The film, directed by Tim Burton, will be released in theaters and IMAX on September 6, 2024, in North America, and internationally from September 4, 2024.
About Warner Bros. Pictures
Warner Bros. Pictures, part of Warner Bros. Motion Picture Group, collaborates with top storytellers to create exceptional entertainment for global audiences. Known for its rich history in film production, Warner Bros. continues to be a leading creative force in the industry.