Vantage Appoints Drew Cashmore as Head of Strategy to Strengthen Leadership Team

Vantage, the retail and commerce media orchestration platform, is thrilled to announce the addition of Drew Cashmore to its leadership team. With extensive expertise in retail strategy, digital marketing, and retail media, Cashmore’s appointment reinforces Vantage’s position as a frontrunner in the retail media landscape.

“Vantage has developed an innovative technology solution that simplifies today’s complex retail media environment,” said Cashmore.

Cashmore is a renowned retail strategist and thought leader with a proven history of building and scaling new business models in the retail sector globally. As one of the founding architects of Walmart Connect in both the U.S. and Canada, he was instrumental in growing the retail media division to over $2 billion. He later extended his strategic vision to Walmart’s international digital marketing efforts.

“The future of retail media lies in reducing complexity for advertisers in buying, planning, execution, and measurement, while optimizing operational models for retailers,” noted Cashmore. “Vantage is already at the forefront of this with its forward-thinking technology, and I’m excited to contribute to the company’s next phase of growth and innovation.”

In addition to his work with Walmart, Cashmore held leadership roles at Walmart eCommerce and served as the CMO of Firework, a live shopping platform backed by SoftBank. His experience working with major global retailers to reinvent their retail media offerings will be vital as Vantage continues to expand its solutions for retailers worldwide.

“We are delighted to have Drew join our team,” said Aran Hamilton, CEO of Vantage. “His extensive background in retail media and his strategic vision make him an excellent fit to lead our future initiatives as we continue empowering retailers to maximize their media networks.”

This appointment, along with other recent leadership additions and upcoming retail partnerships, underscores Vantage’s commitment to delivering innovative retail media solutions that drive growth for retailers globally.

About Vantage:

Vantage is the orchestration platform for retail and commerce media, helping enterprise retailers unify onsite, offsite, and in-store media assets. With offices in Toronto, Atlanta, and Melbourne, Vantage has empowered top global retailers to seamlessly launch and scale retail media networks. Learn more at www.gotVantage.com.

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