
MessageGears, a leading data activation and engagement platform for enterprise brands, has announced an innovative feature: campaign prioritization powered by real-time, unified customer profiles. This technology allows marketers to utilize insights from dynamic customer profiles directly within their data warehouse, enhancing segmentation and personalization across various channels.
“With access to all their enterprise data without the need for duplicates, brands can create cohesive, multi-channel experiences that drive results,” stated the company.
Previously, MessageGears enabled brands to send real-time messaging using warehouse-native data access. Now, with unified profiles, brands gain a comprehensive view of every customer among millions of contacts.
“Campaign prioritization with real-time customer profiles transforms how brands approach segmentation,” said Craig Pohan, Chief Technology Officer at MessageGears. “Brands no longer need outdated datasets for their campaigns. By leveraging dynamic profiles built within their data warehouse, marketers can access actionable data for smarter decision-making and real-time optimizations, leading to more targeted experiences that enhance engagement and customer lifetime value.”
In a data-rich environment where insights can be challenging to activate, MessageGears’ campaign prioritization enables marketers to act on relevant data without moving or duplicating it. With native connections to top data warehouses like Snowflake, Google BigQuery, Databricks, and Amazon Redshift, brands can make informed, rapid decisions using their existing data.
Key features of the campaign prioritization include:
- Intent scoring and predictive profiling: Prioritize campaigns based on customer behavior and signals to ensure the right message reaches the right person at the right time.
- Flexible data ingestion: Import data from any source—transactional, behavioral, or third-party enrichment—to create highly targeted campaigns.
- Cross-channel implementation: Utilize insights to send personalized messages across email, SMS, and mobile apps, ensuring seamless engagement.
“With the ability to access all enterprise data without creating copies, brands can focus on crafting cohesive multi-channel experiences that drive results,” Pohan added. “Campaign prioritization empowers marketers to maximize their data—eliminating friction and latency.”
Enterprises such as Expedia, Chewy, and KAYAK use MessageGears to understand customer behavior and engage buyers at all stages of their journey. To learn more about leveraging your data warehouse with MessageGears, visit messagegears.com.
About MessageGears
MessageGears is a data activation and engagement platform that empowers enterprises to utilize their entire dataset for seamless communication across multiple channels, including email, SMS, mobile, and numerous third-party platforms. The platform aims to facilitate efficient and secure data access without moving, copying, or syncing. Founded to give enterprise brands complete control over their data, MessageGears’ composable approach eliminates latency, mitigates security risks, and reduces costs associated with traditional ESPs, CDPs, and marketing clouds. Leading enterprises like Expedia, Chewy, and KAYAK trust MessageGears to manage and activate their customer data across diverse tech stacks. Discover how MessageGears drives ROI at messagegears.com.