Starco Brands (OTCQB: STCB) has announced that Soylent, the science-driven complete nutrition company, has achieved the highest repurchase rate in the adult nutrition category. According to data from Unify+ Panel (Total MULO, 52 weeks ending May 19, 2024), an impressive 62.9% of Soylent consumers return to purchase their products two or more times, surpassing well-known competitors such as Boost (61.9%), OWYN (57%), Orgain (54.5%), and the longtime category leader Ensure (48.2%).
This accomplishment reinforces Soylent’s reputation as the “Best Meal Replacement Shake,” a title awarded in 2023 based on nutrition and taste ratings from over 40,000 consumers in a Kantar research study. Soylent’s commitment to science-backed nutrition and exceptional flavors has clearly resonated with consumers, fostering strong loyalty and repeat purchases.
“Reaching the highest repurchase rate in our category underscores our dedication to delivering both great taste and comprehensive nutrition,” said Jamie Sullivan, VP of Nutrition at Starco Brands, Soylent’s parent company. “This achievement shows that Soylent is more than just a trend; it’s a reliable, preferred choice for those seeking convenient and nutritious meal options.”
Soylent’s innovative approach combines cutting-edge research with delicious flavors, attracting a wide range of consumers. Strategic partnerships with major retailers like Walmart, Kroger, Publix, Meijer, and HEB have made Soylent easily accessible, further enhancing its appeal among health-conscious individuals across various demographics.
The brand’s focus on taste and scientific quality has led to a diverse product range, including ready-to-drink shakes, powders, and bars, all tailored to meet the evolving needs of modern consumers. As Soylent continues to expand, the company is poised to further revolutionize the adult nutrition industry.
About Soylent
Soylent is a leading nutrition company offering science-backed, convenient meal solutions. Named “Best Meal Replacement Shake” by Kantar Research, Soylent’s product lineup includes Complete Meal Powders, Ready-to-Drink Shakes, Snack Bars, Protein Shakes, and Energy Shakes. A subsidiary of Starco Brands (OTCQB: STCB), Soylent is headquartered in Los Angeles. For more information, visit soylent.com or follow them on social media.
About Starco Brands
Starco Brands (OTCQB: STCB) creates consumer products with innovative, behavior-changing technologies that bring excitement to everyday life. Its disruptive brands include Whipshots®, the world’s only vodka-infused whipped cream; Art of Sport, a body care brand co-founded by Kobe Bryant and designed for athletes; Winona® Pure, the first air-powered theater-popcorn spray; Skylar, a hypoallergenic fragrance safe for sensitive skin; and Soylent, a complete non-dairy nutrition brand. A modern-day invention factory, Starco Brands identifies opportunities across consumer product categories and trades publicly on the OTCQB stock exchange, allowing retail investors to participate alongside accredited individuals and institutions. Visit starcobrands.com for more information.
