Sensormatic Solutions Unveils Vision to Redefine Retail at NRF 2025 Big Show

Sensormatic Solutions to Showcase Cutting-Edge Innovations at 2025 NRF Big Show

Sensormatic Solutions, the leading global retail solutions portfolio under Johnson Controls, is set to make a significant impact at the 2025 NRF Big Show in New York City. The company will demonstrate its latest innovations, including enhancements to the Shrink Analyzer, and unveil new third-party solutions integrated into its ecosystem of retail services. These efforts are aimed at supporting retailers in addressing the industry’s most pressing challenges while redefining the future of retail.

As part of its presence at the event, Solutions will serve as the exclusive people-counting partner for the Foodservice Innovation Zone (1st floor) and Galleria (4th floor). Attendees will have the opportunity to explore real-time attendance and journey data directly at booth (#3523), gaining valuable insights into the flow of traffic and engagement on the show floor.

Tony D’Onofrio, president of Solutions, emphasized the company’s commitment to collaboration, stating, Solutions has always been committed to working in close collaboration with retailers and other technology partners to ensure we’re doing all we can to address the industry’s most pressing challenges. The solutions on display at NRF’s Big Show this year are a testament to that commitment.” He highlighted key collaborations with retail brands and technology innovators like pass_by and Indyme, aimed at providing businesses the tools to redefine the retail landscape.

Retail Innovations at Sensormatic’s Booth

At the Sensormatic Solutions booth, visitors will experience firsthand how the company’s groundbreaking technologies are driving improvements in retail operations:

  1. Enhanced Loss Prevention Solutions: Retailers face significant challenges due to organized retail crime (ORC). Sensormatic Solutions aims to address this with advanced analytic tools integrated into the Shrink Analyzer, expanding its capabilities beyond store exits to retailer-defined high-risk areas. This new system provides real-time, category-level shrink analytics, enhancing loss prevention strategies and improving acousto-magnetic Electronic Article Surveillance (EAS) systems.
  2. Insights Beyond the Store: Sensormatic has partnered with pass_by to bring new shopper insights that extend beyond the traditional store experience. By leveraging behavioral data outside the store, Sensormatic helps retailers better understand shopper habits and improve in-store performance, ultimately driving higher conversion rates.
  3. Improved Merchandising and Inventory Management: Sensormatic’s TrueVUE Cloud solutions are designed to optimize supply chain visibility, enabling retailers to prevent out-of-stocks, reduce waste, and capture lost sales opportunities. Additionally, the company will showcase its newly released RFID Seam Tags—an integrated and discreet alternative to traditional inventory tags—designed to improve accuracy and inventory management.
  4. Optimizing Labor and Shopper Journeys: With insights into customer behavior and store performance, Sensormatic’s ShopperTrak Analytics platform helps retailers fine-tune labor allocation, enhance customer experience, and optimize conversion rates. The tool provides valuable visibility into traffic trends and selling opportunities, allowing retailers to allocate resources efficiently and elevate the in-store experience.

Sensormatic’s Expanded Presence at NRF

Beyond showcasing its solutions at the booth, Sensormatic Solutions will engage directly with industry professionals through several key sessions at the event:

  • Big Ideas Session: Tony D’Onofrio will join Jonathan Aitken, Vice President of Global Product Technology at PVH, for a discussion on “Revolutionizing retail: PVH’s global vision to create incremental strategic value through RFID.” This session will take place on Sunday, January 12, at 3:15 p.m. (Expo Stage 3).
  • Technology Session on the Foodservice Tech Stage: Sensormatic’s Sterling Raehtz, Head of Sales for ShopperTrak Analytics, will join Sam Amrani, CEO and Founder of pass_by, to discuss how AI is reshaping the customer journey. The session, “From Appetites to Insights: How AI is Mapping the Entire Customer Journey,” will take place on Sunday, January 12, at 1:30 p.m. (Level 1, Special Events Hall).

These sessions will offer attendees deep insights into how Sensormatic Solutions is shaping the future of retail with innovative technologies and collaborative efforts with industry leaders.

About Sensormatic Solutions

For more than 50 years, Sensormatic Solutions has been at the forefront of transforming retail operations globally. As part of Johnson Controls, the brand has built an interconnected ecosystem that empowers retailers with advanced loss prevention, inventory intelligence, and traffic insights. Sensormatic’s solutions enable retailers to connect data-driven outcomes with actionable insights that drive efficiency and enhance the customer experience.

In addition to its flagship products, Sensormatic continues to foster relationships with leading tech innovators to expand its retail ecosystem. The company’s mission is to help businesses reimagine the retail experience, ensuring that their operations are smarter, safer, and more efficient.

About Johnson Controls

Johnson Controls (NYSE: JCI) is the global leader in creating smart, healthy, and sustainable buildings. By leveraging cutting-edge technology through its OpenBlue platform, Johnson Controls is shaping the future of industries such as healthcare, education, data centers, and more. The company’s expansive portfolio of building technologies and services enhances the performance of physical spaces, benefiting people, places, and the planet.

For more information about Sensormatic Solutions, visit their booth at the NRF Big Show or follow the brand on LinkedIn, X, and YouTube. To book a tour or meet with an account manager, visit the Sensormatic Solutions scheduling page.

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