
Consumers DoorDash and Ibotta Join Forces to Offer Savings on Daily Purchases
DoorDash and Ibotta have announced a strategic multi-year partnership to bring significant value to consumers and brands alike. This collaboration allows DoorDash customers to benefit from Ibotta’s extensive catalog of digital promotions across categories such as groceries, health and beauty, home improvement, alcohol, and more. With this deal, DoorDash becomes part of the Ibotta Performance Network (IPN), offering enhanced savings through personalized promotions and coupons. This initiative aims to offer more savings opportunities to consumers at every point of purchase.
Ibotta, renowned for operating the largest digital promotions network in North America, will now help DoorDash’s vast customer base take advantage of deals directly within the DoorDash platform. The expanded catalog of promotions is a result of combining Ibotta’s advanced digital offers with DoorDash’s robust marketplace, creating a seamless experience for consumers looking to save on a variety of products.
DoorDash’s marketplace, which spans over 115,000 non-restaurant stores across North America, opens up significant opportunities for consumer packaged goods (CPG) brands to directly engage with a diverse, on-demand audience. The partnership leverages Ibotta’s strength in pay-per-sale digital promotions, powered by AI-driven optimization, ensuring that CPG brands can efficiently drive sales through relevant and timely offers, while maximizing the return on their promotional spend.
Bryan Leach, Ibotta’s CEO and founder, expressed his excitement about the collaboration, highlighting the synergy between the two companies. He emphasized that DoorDash has been a leader in local commerce, and this partnership allows Ibotta to expand its reach within the growing on-demand delivery space. He further noted that this initiative is particularly valuable for brands looking to broaden their audience, increase market share, and drive incremental units in the competitive grocery, alcohol, and general merchandise sectors.
Fuad Hannon, DoorDash’s Vice President of New Verticals, echoed these sentiments, emphasizing how the partnership aligns with DoorDash’s commitment to meeting consumer expectations and providing more value on everyday purchases. He explained that, with the added benefit of Ibotta’s extensive digital offers, consumers can now enjoy deeper savings on essential products like groceries, gifts, and other household items. This collaboration allows CPG brands to engage with consumers during key purchase moments, which is a crucial factor in driving brand growth and sales.
As this partnership rolls out, consumers will be able to access Ibotta-provided offers through DoorDash’s platform, with the integration expected to go live later this year. This collaboration aims to streamline the process of accessing and utilizing digital coupons, making it even easier for shoppers to save money while enjoying the convenience of DoorDash’s delivery services.

Ibotta’s success in the digital promotions space is rooted in its innovative approach to performance-based marketing. The Ibotta Performance Network (IPN) has already earned more than $2 billion in rewards for American shoppers since its inception in 2012. The network’s pay-per-sale model ensures that brands only pay for promotions that lead to actual sales, creating a highly efficient and scalable way to reach potential customers. With over 200 million consumers in its network, Ibotta has a proven track record of influencing consumer purchase behaviors, making it a vital partner for any brand looking to enhance its marketing impact.
DoorDash, founded in 2013, has grown to become a leader in local commerce, connecting consumers to their favorite businesses across more than 30 countries. By offering a variety of products and services designed to help businesses innovate and grow, DoorDash plays a central role in driving the convenience economy. With this new partnership with Ibotta, DoorDash strengthens its position as a key player in the digital retail space, empowering brands to reach new customers and drive sales through advanced marketing technologies.
This partnership reflects the ongoing trend of collaboration in the digital space, where retailers and service providers work together to create more personalized, value-driven experiences for consumers. For CPG brands, the ability to access Ibotta’s expansive promotional network via DoorDash’s platform represents a unique opportunity to reach a diverse, engaged audience across a wide range of product categories.
In the coming months, consumers can expect to see a growing selection of digital promotions and coupons available to them as part of their everyday purchases on DoorDash. This collaboration between DoorDash and Ibotta is set to reshape how consumers access savings and how brands connect with customers during key moments in their purchasing journeys.
To conclude, this strategic partnership between DoorDash and Ibotta promises to be a game-changer for both consumers and CPG brands. By combining Ibotta’s digital promotions network with DoorDash’s vast marketplace, the collaboration is poised to enhance consumer experiences, deliver valuable savings, and create new opportunities for brands to grow in the competitive e-commerce landscape.