
Rujo Boots, renowned for its premium and exotic leather cowboy boots, has partnered with performance-driven apparel brand Hurdle to introduce a new line of boot socks designed especially for boot enthusiasts. This collaboration brings together the craftsmanship of Rujo and the innovative technology of Hurdle to create a high-performance boot sock that enhances comfort, moisture control, and durability.
“Rujo is committed to quality and craftsmanship at every stage of the customer journey—starting from the ground up,” said George Baker, Operating Partner of Rujo Boots. “With Hurdle, we’ve developed a boot sock that not only wicks away moisture and adds extra cushioning but also aligns with our commitment to comfort and confidence in every step.”
The new Rujo X Hurdle Boot Sock combines Rujo’s expertise in handcrafted cowboy boots, made in León, Mexico, with Hurdle’s Dallas-based proprietary sock technology. Featuring Hurdle’s Matrix Technology, which enhances weight distribution, shock absorption, and breathability, these socks are an ideal match for Rujo’s CloudWalk memory foam insoles. The result is a boot sock that offers unparalleled comfort, making it a standout in the market.
“Hurdle is excited to partner with Rujo as they continue to set new standards in cowboy boot comfort,” said Taylor Matter, Founder of Hurdle Apparel. “Our Matrix Technology complements Rujo’s Cloud Walk cushioning, delivering an unmatched experience for boot enthusiasts.”
The Rujo X Hurdle Boot Socks are available online at rujoboots.com and at Rujo’s Dallas showroom located at 721 Exposition Avenue, where customers can also book personalized boot fittings.
About Rujo Boots
Rujo Boots offers premium and exotic leather boots and Western-inspired apparel. Designed in Dallas and crafted in León, Mexico—the cowboy boot capital—Rujo products are shipped across the U.S., delivering top-quality Western wear at accessible prices. With a dedication to craftsmanship and customer satisfaction, Rujo aims to inspire confidence and comfort in every purchase. Learn more at rujoboots.com.
About Hurdle Apparel
Founded by experts in engineering and design, Hurdle Apparel specializes in creating innovative footwear and apparel. Known for its proprietary designs, Hurdle emphasizes quality and original manufacturing. In addition to redefining footwear, Hurdle invests in STEM education for underserved communities, supporting the development of future innovators.