RNDC Launches REDI: A Next-Generation Digital Accelerator Designed to Engage Today’s Tech-Savvy Consumers

Republic National Distributing Company (RNDC), one of the nation’s leading beverage alcohol distributors, has announced the launch of Republic Digital (REDI), a cutting-edge digital accelerator designed to connect brands with tech-savvy consumers through the latest technologies and marketing strategies. Compliant with regulatory standards, REDI aims to enhance brands’ online visibility and facilitate growth within the ever-evolving e-commerce landscape.

“Our suppliers are underserved in the digital space today. Because of the complexity of the three-tier system, many traditional digital marketing tactics do not deliver relevant returns. We believe REDI can help brands close this gap,” said Emily Xu, SVP of eCommerce and Marketing at RNDC.

REDI provides a comprehensive, end-to-end solution that lowers barriers for brands new to engaging consumers through digital platforms. It offers exclusive insights and trends across various brands, sectors, and markets, supporting more informed strategic media buying decisions. By delivering specialized digital services tailored to the unique three-tier beverage market system—comprised of suppliers, distributors, and retailers—REDI empowers brands to excel online.

Covering all aspects of the digital consumer experience, REDI helps brands of all sizes increase revenue and volume. Through a partnership with Shopify, the accelerator enables brands to create three-tier compliant transactional websites while simplifying media buying to enhance customer visibility. REDI also amplifies brand messaging on marketplace platforms like Instacart, Uber Eats, DoorDash, and more. In a pilot program, a prominent wine brand saw a staggering 400% increase in Gross Merchandise Value (GMV) on these platforms by leveraging REDI’s data insights and industry expertise.

The REDI team is an essential part of the RNDC organization, equipped to navigate the complexities and compliance requirements of the beverage industry. As a distributor, RNDC utilizes its extensive knowledge of brands and their goals to identify the most effective marketing strategies to reach the right audiences aged twenty-one and over at optimal times.

“With RNDC’s scale, industry expertise, and a deep understanding of brands’ priorities and local market dynamics, we are driving digital innovation in the beverage alcohol industry, simplifying processes and making them as turnkey as possible,” stated Nick Mehall, CEO of RNDC.

For more information about REDI’s capabilities, brands can email [email protected].

About Republic National Distributing Company

RNDC is a leading national distributor of wine and spirits, known for assembling the industry’s brightest talent and continuously creating opportunities for suppliers, customers, and associates. With an expansive national reach, RNDC empowers suppliers by cultivating strategic relationships with both on- and off-premise customers, elevating their brands and connecting them with target consumers. Operating in the District of Columbia and 39 states across the U.S., RNDC is committed to being the most valuable partner to those it serves. With roots extending back before Prohibition and a footprint that spans from local to national and digital to DTC, RNDC is ushering in a new era of wine and spirits distribution within the three-tier system. Driven by passion, RNDC raises the bar for beverage alcohol distribution, enhancing spirits and sales across its value chain. For more details, visit www.rndc-usa.com or contact Kanchan Kinkade, Vice President of Corporate Communications, at [email protected].

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