
Fans who were thrilled by the debut of the “Angel X REESE’S PUFFS” cereal earlier this year have more reasons to celebrate. Following months of anticipation and teasers, REESE’S PUFFS, in partnership with basketball icon Angel Reese and Brooklyn-based fashion brand KidSuper, has launched the highly-anticipated Duffel Puff Bag.
This collaboration celebrates the intersection of basketball, fashion, and the nostalgic joy of REESE’S PUFFS cereal. The Duffel Puff Bag, crafted from high-quality vegan leather, is a stylish and functional piece that captures Angel Reese’s dynamic influence on and off the court.
An “It” Bag for Fans of All Stripes
Whether heading to basketball practice or a casual outing with friends, the Duffel Puff Bag is designed to turn heads. Its bold, hand-drawn pattern features basketballs and REESE’S PUFFS cereal, creating a textured, eye-catching design. The tactile handles mimic the grain of a basketball, while puffed embroidery and a gold cereal bowl charm add a touch of luxury and playfulness.
“This bag represents the perfect blend of fashion and function,” said Reese. “As a basketball player, my duffle bag is part of my everyday life, and I wanted to design something that felt personal yet universally appealing. Collaborating with KidSuper allowed me to bring this vision to life in a way that reflects my passions and celebrates creativity.”
A Perfect Match of Creativity
KidSuper’s founder and creative director, Colm Dillane, is known for combining unconventional elements to create standout designs. Speaking about the collaboration, Dillane said, “Fashion, food, and sports are often seen as separate worlds, but this project merges them beautifully. Working with Angel Reese and REESE’S PUFFS allowed us to create something that celebrates joy, nostalgia, and individuality.”
Sneak Peek and Official Launch
Fans will get an exclusive preview of the Duffel Puff Bag during a private event at KidSuper World Headquarters in Brooklyn on December 6. Attendees will have the opportunity to interact with the creative minds behind the design and celebrate the spirit of this collaboration.
The bag will officially go on sale starting December 10 at KidSuper.com and select in-store locations, retailing for $295. In a nod to Reese’s commitment to giving back, 10% of the proceeds will benefit The Angel C. Reese Foundation, which focuses on empowering girls through sports, education, and financial literacy.
A Commitment to Style, Culture, and Community
The Duffel Puff Bag is not the only product in this creative partnership. Fans can also continue to collect the “Angel X REESE’S PUFFS” cereal boxes, available nationwide for $5.69 while supplies last.
“This collaboration goes beyond a product—it’s about bringing Angel Reese’s vibrant energy and influence to life through innovative designs,” said Brandon Tyrrell, Senior Marketing Manager at General Mills. “The Duffel Puff is not just a bag; it’s a statement piece that reflects the blend of fashion, sport, and fun.”
About the Partners
Angel Reese is one of basketball’s brightest stars, both on and off the court. Known for her record-breaking double-doubles and vibrant personality, Reese has become a cultural icon advocating for gender equality in sports. Through her foundation, she continues to inspire the next generation.
KidSuper, helmed by Colm Dillane, is a creative powerhouse merging fashion, art, and design. Dillane’s unique vision has earned accolades, including the prestigious Karl Lagerfeld Prize and collaborations with high-profile brands like Louis Vuitton.
Conclusion
The Duffel Puff Bag is more than an accessory—it’s a symbol of creativity, collaboration, and culture. Combining Angel Reese’s flair with KidSuper’s imaginative approach, this partnership delivers a product that resonates with cereal enthusiasts, fashionistas, and basketball fans alike.
Mark your calendars for December 10 to grab your Duffel Puff Bag and celebrate this unique fusion of style and substance.
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