nShift Unveils Strategies for Retailers to Maximize Savings and Revenue Through Delivery Optimization Ahead of Black Friday
nShift, a global leader in delivery and experience management (DMXM), today emphasizes five strategies that retailers can adopt to enhance savings and revenue from the delivery experience as they prepare for Black Friday and the holiday season.
“In their pursuit of the best Black Friday deals for customers, many retailers may slash their profit margins excessively. However, they can still manage costs and improve efficiencies, with delivery process data playing a crucial role.”
Consumer confidence across Europe has seen a robust rebound in 2024. Nonetheless, pricing and discounts remain critical factors influencing shoppers’ purchasing decisions ahead of this year’s Black Friday frenzy. This intensifies the pressure on retailers to provide significant discounts during peak shopping times, which can negatively impact profit margins.
Retailers can leverage data gathered during the delivery process to transform peak season bargain hunters into loyal customers while simultaneously boosting profits.
nShift’s guide, “Creating a Data-Driven Delivery Experience,” outlines five methods for integrating delivery and sales data to enhance profitability:
- Compare and Reduce Transportation Costs: Last-mile deliveries represent over half of all logistics expenses, and retailers cannot always recover these costs from customers. By analyzing transportation rates and negotiating discounts, retailers can effectively lower their last-mile expenses.
- Optimize Checkout to Boost Conversion Rates: Much like payment preferences, customers have varying preferences for delivery methods. For instance, they may desire signed deliveries for fragile items or PUDO (Pick Up/Drop Off) locations for clothing or cosmetics. Tailoring the checkout experience to these needs can increase conversions by up to 20%.
- Minimize Profit Loss from Returns: Utilizing the right returns software can expedite the restocking of saleable items. Additionally, understanding the reasons behind returns can assist retailers in refining product descriptions, helping customers make the right purchase the first time to reduce future returns.
- Transform Delivery Tracking into Sales Opportunities: Customers engage more with ecommerce brands while waiting for deliveries than at any other point in their shopping journey. Retailers who incorporate product promotions and offers into post-purchase communications are more likely to encourage repeat purchases and upselling.
- Cultivate Customer Loyalty Through Excellent Delivery Experiences: A staggering 85% of shoppers will consider alternative retailers after just one negative delivery experience. By utilizing data from every delivery, retailers can hold carrier partners accountable and ensure they meet customer expectations.
Maarten Tops, Product Director Enterprise at nShift, stated: “As retailers strive to offer the best Black Friday deals, they often cut their profit margins deeply. Nevertheless, they can still control costs and enhance efficiencies, with delivery process data being pivotal. This data fills a crucial gap in the customer journey, offering retailers visibility at every stage from homepage to doorstep. It empowers them with insights to lower costs, foster loyalty, and enhance operational efficiency as they head into the new year.”
nShift’s Delivery & Experience Management (DMXM) suite combines enterprise-class delivery management with a comprehensive library of over 1,000 carriers and customer-facing applications, ensuring a seamless end-to-end experience from checkout to delivery.
For the complete report, read “Creating a Data-Driven Delivery Experience: How Delivery and Experience Management (DMXM) Unlocks Business-Changing Insights for Online Retailers.”
About nShift
nShift’s Delivery and Experience Management (DMXM) platform is essential for eCommerce success. Expand your business internationally through ongoing innovation and the world’s largest carrier network. Foster customer loyalty with comprehensive tools that enhance experiences, unifying data into actionable insights that connect and optimize processes. Make delivery the critical link between your brand and customers with nShift.
nShift: Worry less. Ship smarter. www.nshift.com
