
Bloomreach and Planet Team Up to Enhance Personalization in Online and In-Store Shopping Experiences
Bloomreach, a leader in limitless personalization for e-commerce, has announced a partnership with Planet, a top provider of integrated software and payment solutions for retailers. This collaboration aims to enhance personalized, AI-driven e-commerce by offering a composable solution that bridges the customer journey across both online and in-store shopping environments.
Bloomreach specializes in marketing automation, search, and content management solutions designed to help businesses achieve measurable revenue growth. As a member of the MACH Alliance, Bloomreach facilitates the creation of a composable commerce ecosystem that is tailored to the specific needs of customers. Through this partnership with Planet, businesses utilizing the Planet Unified Commerce platform can seamlessly integrate Bloomreach’s solutions into their technology stacks, ensuring a quicker time to market.
The synergy between Planet and Bloomreach empowers retailers to deliver personalized experiences throughout the entire customer journey. With a consolidated view of customer and product data, businesses can create personalized interactions that connect various elements of commerce, marketing, and research to order management systems and payment processes.
“Planet and Bloomreach are collaborating to offer a fully unified and composable commerce solution, particularly suited for co-op and independent store networks,” said Luca Cassina, President of Retail at Planet. “By integrating Planet’s unified commerce and order management capabilities with Bloomreach’s advanced AI-driven personalization, we are set to establish high-performing shopping channels for both online and in-store environments. Our customers will be able to utilize their stores as strategic assets for business growth while effectively navigating the complexities of their operations.”
For more information about Bloomreach and Planet, visit their website.
About Bloomreach
Bloomreach transforms the e-commerce experience through personalization. Its data engine aggregates customer and product information in real time, allowing businesses to understand and meet customer needs effectively. By ensuring this understanding is reflected across all channels, Bloomreach creates limitless e-commerce experiences that align with customer journeys. Powered by Loomi AI, Bloomreach’s AI for e-commerce, this strategy opens up new pathways to purchase, boosts profitability, and fosters accelerated growth. Key products include Engagement (a marketing automation platform), Discovery (an e-commerce search solution), Content (a headless CMS), and Clarity (AI-powered conversational shopping). The company holds multiple AI patents and serves over 1,400 global brands, including Williams-Sonoma, Bosch, Puma, and Marks & Spencer.
About Planet
Planet provides integrated software, payments, and technology solutions to clients in the hospitality and retail sectors worldwide through a vast network of financial services partners. The company supports its clients in maximizing the advantages of the connected commerce revolution. With over 35 years of industry experience, Planet continues to enhance its services by offering an innovative digital commerce platform that focuses on customer experience. Headquartered in London and employing 2,500 experts across six continents, Planet serves clients in over 120 markets.
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