NIQ’s New Report Highlights Key Trends Influencing Technology and Consumer Durables Through 2025

NielsenIQ Highlights Key Trends Shaping Technology and Durable Consumer Electronics Market Through 2025

NielsenIQ (NIQ), a global leader in consumer insights, has released its State of Technology and Durable Consumer Electronics (T&D) Report, identifying pivotal trends expected to drive industry growth through 2025. As brands gear up for evolving consumer demands, the report emphasizes affordability, convenience, sustainability, and AI-driven interaction as crucial factors in meeting consumer expectations.

Key Findings from the Report

  • 67% of consumers are likely to try innovative products if they’re reasonably priced.
  • 70% are open to purchasing sustainable and energy-efficient products at affordable rates.
  • Sales of multifunctional robot vacuums with wet and dry capabilities are anticipated to rise by 55% in 2024, indicating a strong demand for versatile products.
  • 40% of consumers are receptive to using AI recommendations for their daily shopping.
  • Sales of high-storage smartphones have increased by 33%, reflecting a preference for high-performance connected devices.
  • 36% of global T&D sales are now generated online, with significant contributions from China, Europe, and Latin America.

Key Trends to Watch in 2025

1. Affordability and Value-Driven Purchases:
Consumers remain focused on affordability, with 67% expressing willingness to try new products if they are reasonably priced. Additionally, 70% are inclined to buy sustainable, energy-efficient products that offer value for money. This trend represents a major opportunity for brands that can balance cost-effectiveness with quality.

2. Demand for Convenience and Multi-Functionality:
Time-saving, multifunctional products are fueling growth in T&D, evidenced by a 55% increase in sales of wet-and-dry robot vacuums. Brands should prioritize high-performance products that combine convenience with functionality to cater to consumers seeking practical solutions in their daily lives.

3. Growth of Health and Wellness Technology:
Health-related tech is going mainstream, with wearable devices seeing steady growth at 3% annually. As consumers increasingly integrate wellness products into their routines, brands with health-focused offerings will have a competitive edge. Smart home products, like air purifiers and fitness devices, are also gaining popularity.

4. Influence of AI and Smart Connectivity in Purchases:
AI is shaping consumer decision-making, with 40% of consumers open to automated recommendations. This trend signals an opportunity for T&D brands to use AI in creating personalized product experiences. High-performance connectivity is essential too, as seen in the 33% rise in sales of large-storage smartphones.

5. Sustainability as a Decisive Factor:
Sustainability has become a priority, with over half of consumers willing to pay a premium for eco-friendly products. Features like durability, energy efficiency, and sustainable materials are increasingly sought after, giving brands that emphasize these attributes a competitive advantage.

6. Growing Importance of the Omnichannel Experience:
Online sales now account for 36% of global T&D revenue, led by markets in China, Europe, and Latin America. As more consumers navigate a blend of online and in-store experiences, T&D companies must create seamless omnichannel interactions. Features such as augmented reality (AR) are particularly popular among Millennials and Gen Z, with over one-third showing interest in AR-assisted shopping.

Julian Baldwin, NIQ’s President of Technology and Durable Consumer Electronics, commented:
“For T&D brands, 2025 will be about delivering value through meaningful innovation. While consumers are increasingly cautious, they’re still willing to invest in products that meet their needs for convenience, sustainability, and wellness. By prioritizing these characteristics, companies can strengthen their market position and fuel growth.”

Why These Trends Are Vital for 2025

These consumer preferences highlight essential opportunities for brands to capture market share. By focusing on innovation that aligns with affordability, sustainability, and convenience, T&D companies can address evolving consumer demands and drive growth. AI and smart features will continue to enhance the shopping experience, offering brands more ways to connect with tech-savvy audiences.

For more details, download the full report “Driving Performance through Innovation: Technology and Durable Consumer Electronics Market Trends for 2025.”


About NIQ:
NielsenIQ (NIQ) is a leading global company providing deep insights into consumer behavior and market dynamics. Following a merger with GfK in 2023, NIQ now operates in over 95 countries, covering 97% of global GDP. Through advanced AI-driven platforms and analytics, NIQ offers companies an unparalleled Full View™ of the market.

About the State of Technology and Durable Consumer Electronics Report:
NIQ’s annual report, “Driving Performance through Innovation: Growth of Technology and Durable Goods through 2025,” features cutting-edge insights from NIQ experts, providing a comprehensive view of consumer buying behavior and future demand in the T&D sector.

For further details, visit NIQ’s website.

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