NIQ Report Identifies Key Trends Shaping Technology and Consumer Durables Spending Through 2025

NIQ’s Latest Report Unveils Trends Set to Shape Technology and Consumer Durables Through 2025

NielsenIQ (NIQ), the global leader in consumer insights and retail analytics, has released its “State of the Technology and Consumer Durables Market” report, shedding light on the primary trends influencing the industry. As brands brace for shifting consumer preferences, the report highlights value, convenience, sustainability, and AI-powered solutions as crucial for meeting rising expectations.

Key Findings

  • Value and Affordability: 67% of consumers are open to trying new products if they’re affordable, and 70% are inclined to purchase sustainable, energy-efficient products at reasonable prices.
  • Multifunctional Products: Sales of robot vacuums with wet and dry capabilities are projected to grow by 55% in 2024, reflecting a strong consumer demand for versatile products.
  • AI-Driven Shopping: 40% of consumers are willing to use AI-driven recommendations for everyday purchases.
  • High-Performance Devices: High-storage smartphone sales grew by 33%, indicating a preference for high-performance connected devices.
  • Online Sales Growth: With China, Europe, and Latin America leading the charge, 36% of global technology and durables revenue now comes from online sales.

Top Trends to Watch in 2025

  1. Cost-Effectiveness and Value-Driven Spending: Consumers are increasingly value-conscious, with most willing to try new products if they’re budget-friendly. This trend underscores the importance of affordable, durable products in capturing consumer interest.
  2. Demand for Convenience and Versatility: Time-saving and multifunctional items are fueling growth, as seen in the 55% increase in robot vacuum sales. Brands can benefit by offering products that blend convenience and high performance for today’s busy consumers.
  3. Health and Wellness Technology Expansion: Wearable sales are up 3% year-over-year, illustrating growing interest in health-oriented technology. Smart home devices like air purifiers and fitness equipment are also gaining traction, highlighting opportunities for brands focusing on wellness.
  4. AI and Connectivity in Shopping Preferences: As AI’s influence grows, 40% of consumers now welcome automated shopping recommendations. The popularity of high-storage smartphones, with a 33% sales increase, underscores a trend toward high-performance connectivity.
  5. Prioritizing Sustainability: More than half of consumers are willing to pay a premium for eco-friendly products, focusing on durability, energy efficiency, and sustainable materials.
  6. Rising Importance of Omnichannel Experiences: Online sales now represent 36% of global T&D revenue, driven by strong growth in China, Europe, and Latin America. With increased interest in augmented reality (AR) for shopping, brands are encouraged to create a seamless experience across online and offline channels.

Why These Trends Matter for 2025

These insights offer actionable guidance for brands seeking growth in 2025. By aligning with consumer demand for value, sustainability, and convenience, technology and consumer durables companies can stay competitive and drive engagement. AI and smart connectivity will enhance the customer experience, enabling brands to connect with increasingly tech-savvy shoppers.

About NIQ:

NielsenIQ (NIQ) is a premier global provider of consumer and retail insights, with operations in over 95 countries. The 2023 merger of NIQ and GfK has expanded its reach, offering comprehensive market analysis that spans 97% of global GDP. Through advanced intelligence platforms and tools, NIQ provides a complete view of the market to help businesses identify new growth opportunities.

Learn More:
To explore the full findings, download NIQ’s “State of Technology and Consumer Durables Market” report.

For further information, visit www.niq.com.

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