Natural Aqua Gel Cure, Nippon Rent-A-Car, Sukiya, and Yakult Win 2024-25 World Branding Awards

The 18th edition of the World Branding Awards celebrated the success and excellence of some of the world’s top brands as National, Regional, and Global winners. For the 2024-2025 awards, over 927 brands from 66 countries were nominated for the prestigious “Brand of the Year” title, with fewer than 100 emerging as winners.

The prestigious awards ceremony took place at the iconic Tower of London in the UK, with over 80 international guests in attendance. The event was hosted by renowned British TV broadcaster David Croft.

Among the global winners recognized for their outstanding branding were Yakult (Japan), Lurpak (Denmark), Sennheiser (Germany), Spotify (Sweden), BYD (China), and Heinz (United Kingdom).

In addition to these global champions, several leading Japanese brands also took home honors, including Natural Aqua Gel Cure, Nippon Rent-A-Car, Sukiya, Yakult, and BOSS Coffee. Other notable national winners included Airland (Hong Kong), Bank of Taiwan (Taiwan), Partners (Philippines), GIG (Kuwait), King Power (Thailand), PTT Station (Thailand), Rotiboy (Malaysia), Scarlett (Indonesia), and Tropicana Slim (Indonesia).

This year, only 20 brands were awarded in the Regional tier, including M-150 (Thailand), Tsui Wah (Hong Kong), Nippon Rent-A-Car (Japan), and MR DIY (Malaysia). These brands were voted consumer favorites in at least four countries across three or more regions within their respective geographic areas.

“Winning Brand of the Year, with 70% of the voting power coming from consumers, is a true reflection of a brand’s ability to connect with its audience. It signifies that the brand has not only met but exceeded customer expectations. It’s a badge of honor that highlights a brand’s commitment to providing exceptional value, building trust, and fostering long-term relationships,” said Richard Rowles, Chairman of the World Branding Forum.

More than 100,000 consumers worldwide participated in this year’s nomination process, and with an average of just five winning brands per country, the World Branding Award is widely regarded as a significant achievement.

For more information and the full list of winners, visit awards.brandingforum.org.

ABOUT WORLD BRANDING AWARDS
The World Branding Awards are the premier accolades of the World Branding Forum, a registered non-profit organization. The awards celebrate the remarkable achievements of the world’s leading brands.

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