
Airship Announces 2024 Altitude Awards Winners, Celebrating Excellence in Mobile Customer Experiences
Airship, the leader in mobile customer experience solutions, has unveiled the winners of its 2024 Altitude Awards, recognizing outstanding achievements in mobile engagement, innovation, and customer impact. The winners include Asda, bol, CIMB Singapore, Sally Beauty Holdings, and The Vitamin Shoppe, each excelling in categories such as acquisition, activation, value impact, unified experience, and mobile mastery.
Recognizing Excellence Across Key Categories
Acquisition: bol’s “Price Alert Push Notification Strategy”
E-commerce giant bol earned accolades for its innovative Price Alert Push Notification Acquisition Strategy, which drove app downloads and customer consent for alerts on price reductions. The campaign encouraged users to download the app, sign up for notifications, and create wishlists ahead of major events like the “bol 10 Days” campaign. The results were remarkable:
- A threefold increase in notification acceptance rates.
- A 27% open rate, surpassing industry averages.
- A 9% conversion rate.
Activation: Sally Beauty’s Engagement and Growth Success
Sally Beauty Holdings, a global beauty retailer, stood out for its campaign to enhance app user engagement and sign-ups for both its Sally Beauty and CosmoProf apps. Leveraging Airship’s no-code engagement solutions, the company introduced features such as interactive quizzes, exclusive offers, early deals, and App Store events. Results included:
- A 7% year-over-year increase in active users for the Sally Beauty app and 16.6% for CosmoProf.
- A significant rise in app-driven revenue: from 12% to 22% of e-commerce turnover for Sally Beauty and from 20% to 32% for CosmoProf.
Value Impact: CIMB Singapore’s Simplified Banking Approach
ASEAN banking leader CIMB Singapore impressed with its “Simplifying Life with CIMB Clicks” initiative. By optimizing its mobile app for seamless, secure banking, CIMB drove user engagement and awareness about digital security. The impact:
- A 162% increase in monthly active users from early 2023 to early 2024.
- 90% of customers adopting digital banking, with 75% making regular monthly transactions.
Unified Experience: Asda’s Multichannel Rewards Campaign
UK supermarket giant Asda was recognized for its “Multichannel Rewards Round-Up” campaign, which highlighted its Asda Rewards loyalty program through data-driven, personalized messaging across push notifications, in-app messages, and emails. The campaign yielded:
- A 100% increase in push notification open rates.
- A 50% boost in customer engagement with in-app messages.
- An 8% rise in email open rates and a 39% increase in click-through rates.
Mobile Mastery: The Vitamin Shoppe’s Comprehensive Transformation
The Vitamin Shoppe, a leading U.S. supplement retailer, earned the inaugural Mobile Mastery Award for transforming its mobile app experience. By introducing gamification, smart notifications, and targeted campaigns for abandoned carts, the brand achieved:
- Significant growth in loyalty memberships.
- Higher conversion rates and increased app traffic through SMS.
Celebrating Trailblazers in Mobile Innovation
“These exceptional winners are redefining mobile customer experiences by aligning their actions with consumer needs and business objectives,” said Brett Caine, CEO of Airship. “Their achievements reflect the transformative power of mobile engagement in delivering real value to both brands and customers.”
Judging and Selection Process
The 2024 Altitude Awards winners were selected by a distinguished panel of industry experts, including:
- Pietro Lambert, VP of Product Management at OneFootball.
- Lauren Hensley, Director of Mobile App Marketing at VML.
- Tom Burrell, loyalty marketing consultant and former DAZN executive.
- Di Wu, VP of Audience Engagement at Pandora.
Entries were evaluated on performance, innovation, amplification, and complexity. This year’s finalists included 12 elite brands, all showcasing impressive achievements in mobile engagement.
About Airship
As a leader in mobile app experience (MAX), Airship helps brands optimize every stage of the mobile app customer journey. With solutions ranging from no-code engagement tools to App Store Optimization (ASO) through its acquisition of Gummicube, Airship powers billions of mobile interactions for businesses worldwide.
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