Celebrating Branding Excellence: Highlights from the 18th World Branding Awards
The 18th annual World Branding Awards brought together the global branding community to recognize outstanding achievements in branding across National, Regional, and Global categories. For the 2024-2025 event, over 927 brands from 66 countries were nominated for the prestigious Brand of the Year award, with fewer than 100 emerging as winners.
A Celebration of Consumer-Driven Success
The awards are unique in the industry, with 70% of the votes coming directly from consumers, ensuring the winners reflect genuine public admiration and loyalty. This consumer-focused recognition highlights brands that exceed customer expectations and deliver exceptional value.
A Night of Prestige at the Tower of London
The grand awards ceremony was held at the Tower of London, a historic venue that underscored the prestige of the occasion. Over 80 distinguished guests from around the globe attended the event, hosted by British TV presenter David Croft.
Global Winners That Shine Bright
Global winners demonstrated unparalleled branding excellence and customer connection. Notable names included:
- Yakult (Japan)
- Lurpak (Denmark)
- Sennheiser (Germany)
- Spotify (Sweden)
- BYD (China)
- Heinz (UK)
These brands are celebrated not just for their market presence but for their commitment to innovation and delivering quality.
National Winners from Across the Globe
This year’s awards also spotlighted exceptional National winners, including:
- Natural Aqua Gel Cure, Nippon Rent-A-Car, Sukiya, Yakult, and BOSS Coffee (Japan)
- Airland (Hong Kong)
- Bank of Taiwan (Taiwan)
- Partners (Philippines)
- GIG (Kuwait)
- King Power and PTT Station (Thailand)
- Roti Boy (Malaysia)
- Scarlet and Tropicana Slims (Indonesia)
These brands were acknowledged for their deep connection with local audiences and their ability to resonate within their respective markets.
Regional Winners: Cross-Border Appeal
Only 20 brands were shortlisted for the Regional Awards, making this category particularly competitive. Among the winners were:
- M-150 (Thailand)
- Tsui Wah (Hong Kong)
- Nippon Rent-A-Car (Japan)
- MR DIY (Malaysia)
These brands were voted as consumer favorites across at least four countries spanning three or more geographic regions, reflecting their strong cross-border appeal.
Recognizing the Impact of Branding
The World Branding Forum Chairman, Richard Rolls, highlighted the significance of the awards:
“With 70% of the voting power coming from consumers, winning Brand of the Year demonstrates that a brand resonates with its audience. It celebrates a brand that not only meets but exceeds customer expectations. It is a badge of prestige that demonstrates a brand’s commitment to delivering exceptional value and building trust and long-term relationships.”
A Global Effort Backed by Consumer Participation
Over 100,000 consumers worldwide participated in this year’s nomination process. With an average of just five winners per country, earning a World Branding Award is a remarkable distinction that sets brands apart in a competitive marketplace.
About the World Branding Awards
The World Branding Awards are the flagship awards of the World Branding Forum, a non-profit organization dedicated to advancing branding standards globally. The awards celebrate the success of the world’s best brands, recognizing their commitment to excellence and innovation.
Explore the Full List of Winners
For a complete list of winners and more details about the awards, visit the official website at awards.brandingforum.org.
Connect with the World Branding Forum
Stay updated on future events and news through the World Branding Forum’s social media channels:
- Facebook: World Branding Forum
- Twitter: @WorldBranding
- Instagram: @WorldBranding
- LinkedIn: World Branding Forum
The 2024-2025 World Branding Awards reaffirm the power of branding in driving consumer loyalty and business success. With its focus on consumer-driven recognition, the awards continue to highlight the brands that define excellence on the global stage.
