Mandatory Partners with NuORDER by Lightspeed to Launch Digital Trade Show

Mandatory is revolutionizing the traditional trade show model by expanding its reach through a digital platform. Partnering with NuORDER by Lightspeed, a leading global B2B commerce platform, Mandatory is launching a digital trade show that will run alongside its in-person event in Copenhagen from January 28-30, 2025. This innovative approach aims to bridge the geographical gaps that limit the reach of physical trade shows, allowing brands and buyers from across the globe to connect seamlessly.

Mads Petersen, from Mandatory, highlights the changing landscape of retail, stating, “Consumers are more informed than ever, and retailers are facing a smaller, more complex ecosystem. Now more than ever, collaboration between retailers and brands is essential to creating strong, lasting relationships that drive long-term success.” As buyers become more selective about where they travel, Mandatory is reshaping how industry players interact, offering a platform that prioritizes targeted connections, transparency, and storytelling to ensure that brands stand out in today’s competitive market.

The rise of digital commerce has prompted brands to seek new ways to engage buyers. The partnership with NuORDER by Lightspeed offers just that. The digital trade show provides brands with the opportunity to showcase their upcoming collections ahead of the in-person event and engage with buyers worldwide. NuORDER’s advanced platform eliminates the traditional barriers of time and geography, allowing businesses to connect year-round, no matter where they are located.

“Being able to receive orders year-round without geographical limitations is a game changer,” said MajLa Pizzelli, Founder and CEO of ATP Atelier. “NuORDER’s platform allows us to get our collections in front of the right buyers anytime, anywhere, expanding our reach and streamlining our processes. This is an unprecedented level of convenience and efficiency for us.”

The collaboration emphasizes not just technological innovation, but also the importance of human connection. Clara Leone, Co-Owner of Mandatory, underscores the need to balance personal relationships with the power of technology: “In these challenging times, it is more important than ever to combine human values, personal relationships, and authenticity with technology. NuORDER allows us to combine the power of digital tools with the warmth and trust that only personal connections can bring, creating a one-of-a-kind community where connections and businesses grow and thrive together.”

The partnership has already drawn notable buyers such as Rinascente Peek and Cloppenburg, Illum, Highsnobiety, and Slam Jam, all part of the NuORDER by Lightspeed network. These buyers will not only participate in the digital show but also attend the in-person event in Copenhagen, demonstrating Mandatory’s commitment to providing new opportunities for brands and buyers to connect and strengthen their global presence.

“This collaboration between Mandatory and NuORDER represents the future of industry connectivity,” said Chris Akrimi, Head of B2B at Lightspeed. “We aim to provide a 360-degree partnership for brands, helping them connect with relevant buyers worldwide. This integration sets new standards for collaboration, ensuring that brands and retailers can expand their networks, grow their businesses, and deepen their partnerships.”

Mandatory is committed to delivering innovative, game-changing regional events that redefine how contemporary brands engage with the marketplace. By combining NuORDER’s technological strength with Mandatory’s vision for the future of trade shows, this partnership paves the way for a more resilient and connected industry. Together, they are setting a new standard for how trade shows and business relationships will evolve in the coming years.

For more information on the upcoming events, media inquiries, or interviews, please contact:

Clara Leone
Mandatory
0045 2256 7474
[email protected]

About Mandatory

Mandatory is an upper mid-market platform dedicated to fostering strong, lasting relationships between brands and buyers. Focused on clarity, integrity, and strategic partnerships, Mandatory is redefining how industry players operate within today’s competitive ecosystem.

About NuORDER by Lightspeed

NuORDER by Lightspeed is a leading B2B commerce platform that powers wholesale sourcing and sales. Offering a comprehensive suite of solutions, NuORDER simplifies how brands sell their products globally while providing retailers with the insights needed to make better buying decisions. With over 3,000 brands and more than 100,000 retailers on its platform, NuORDER is transforming wholesale operations worldwide. Acquired by Lightspeed in 2021, NuORDER is part of a global commerce platform helping businesses innovate, scale, and deliver exceptional customer experiences.

Founded in Montreal, Canada in 2005, Lightspeed is publicly traded on the NYSE and TSX (NYSE: LSPD, TSX: LSPD). The company serves retail, hospitality, and golf businesses in over 100 countries.

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