Lowe’s Revamps Pro Loyalty Program with MyLowe’s Pro Rewards: A Simplified and More Rewarding Experience
In an effort to enhance its commitment to professional customers, Lowe’s has officially restructured its MVPs Pro Rewards & Partnership Program under the new branding of Pro Rewards™. This transformation comes just one year after the successful launch of the MyLowe’s Rewards program for homeowners, signaling Lowe’s intent to offer an equally rewarding experience tailored to professionals in the industry. The revamped loyalty program is designed to save Pro customers both time and money while offering seamless access to a suite of exclusive benefits and rewards.
The MyLowe’s Pro Rewards program is a free-to-join initiative that ensures professional customers start earning points from their very first purchase. These accumulated points can be redeemed for Money, member-exclusive deals, merchandise, business-related gift cards, and even sports memorabilia. With a more streamlined structure, the program caters primarily to small-to-mid-sized professional contractors, making it easier than ever to take advantage of the benefits offered.
A Loyalty Program with Pro Customers in Mind
Understanding the unique needs of professional customers, designed o provide a user-friendly experience that aligns closely with its successful Rewards program for homeowners. The program offers a simplified approach to earning and redeeming rewards, ensuring that professionals can easily navigate and maximize their benefits.
One of the standout features of this revamped loyalty initiative is that professionals begin earning rewards from the first dollar they spend. Unlike other loyalty programs that require members to hit spending thresholds before receiving benefits, MyLowe’s Pro Rewards ensures that every purchase contributes to valuable rewards.
Additionally, members who use their Pro Rewards Credit Card will receive a 5% discount on eligible purchases every day. Moreover, these customers will be automatically upgraded to Platinum Pro status, unlocking even more benefits and offering the most advantageous rewards structure available through the program.
Why Lowe’s is Prioritizing Pros
Quonta Vance, Executive Vice President of Pro and Home Services, emphasized the company’s commitment to professional customers:
“If you’re a Pro, we want you enrolled in Pro Rewards because we’re focused on saving Pros more when they choose Lowe’s first. This is one of the few rewards programs in the industry designed to reward Pros from their first dollar spent—no special volume thresholds to earn and save at Lowe’s. We talk about saving our Pros time and money in all that we do, and this program is the perfect example of our commitment to do just that.”
This highlights Lowe’s recognition of the invaluable role that professional contractors, builders, and trade specialists play in the industry. By simplifying the loyalty experience and offering robust benefits, Lowe’s aims to strengthen its relationships with Pro customers while ensuring they receive the best possible value for their spending.
Key Benefits of MyLowe’s Pro Rewards
Lowe’s has designed MyLowe’s Pro Rewards to include a variety of benefits aimed at enhancing the shopping experience for professional customers. These benefits include:
- Earn Points on Every Purchase: Members receive points on eligible purchases based on dollars spent, which can be redeemed for Money or other exclusive rewards like gift cards, merchandise, and experiences.
- Exclusive Member-Only Deals: Access to special promotions and discounts not available to the general public.
- Free Standard Shipping: Available for all members, excluding customers in Alaska and Hawaii.
- Volume Discounts on Large Orders: Professionals can take advantage of member-only volume discounts on eligible quotes of $1,500 or more.
- Paint Discounts: A 20% discount on paint purchases is instantly applied once an annual $3,000 spend on paint-related products is reached.
- Pro Business Solutions: Access to essential business tools such as Purchase Authorization and Online Order Quoting, making procurement and management more efficient.
- Personalized In-App Experience: Members can track their points, reorder previous purchases with ease, and receive customized recommendations based on their shopping history.
These benefits are structured to offer maximum value while simplifying the experience for professional customers. By integrating these features into an intuitive platform, Lowe’s ensures that its Pro members can focus on their business while enjoying seamless access to rewards and cost-saving opportunities.
Three-Tier Structure: Gold, Platinum, and Titanium
To further enhance the Pro Rewards experience, Lowe’s has introduced a tiered membership structure, allowing professionals to unlock additional benefits as they increase their spending. New members begin at Gold Pro status and can progress to Platinum Pro and Titanium Pro, with each tier offering progressively more valuable perks.
- Gold Pro: The starting tier for all new members, offering access to points accumulation, exclusive deals, and business tools.
- Platinum Pro: Available to members who use the Pro Rewards Credit Card, this tier provides additional benefits, including higher points earning potential and more significant rewards.
- Titanium Pro: The highest tier, offering the most extensive set of benefits, including increased point multipliers, premium rewards, and VIP-level customer service.
By structuring the program in this way, encourages long-term engagement while ensuring that higher-spending professionals receive the maximum value possible.
Commitment to Customer-Centric Innovation
Lowe’s has consistently emphasized its customer-first approach, and the Pro Rewards program is a testament to this commitment. As Jen Wilson, Senior Vice President and Chief Marketing Officer, explains:
“We’re building a loyalty ecosystem that’s designed with our customers at the center—we want ALL of our members, no matter DIY or Pro, to know that when they choose Lowe’s first, they get more. The value we’re offering customers is exciting, and we want to build off this core value proposition with even more personalized offers and programming to show just how special our members are to us.”
This statement underscores intention to create an ecosystem where both homeowners and professionals feel valued and rewarded for their loyalty. With plans to expand upon the program’s core benefits and introduce personalized promotions, Lowe’s is positioning itself as a leader in the professional loyalty space.
What This Means for Pros
The introduction of Pro Rewards represents a significant shift in how engages with its professional customer base. By removing the barriers to earning rewards and providing more accessible, valuable, and flexible benefits, the program ensures that professionals can save money, streamline purchases, and reinvest rewards into their businesses.
For professional contractors, builders, and tradespeople, this means:
- More savings on essential purchases.
- Easier access to discounts and bulk pricing.
- Greater flexibility in redeeming rewards for business-critical items.
- A more streamlined and intuitive shopping experience.
As continues to refine and expand the program, it is evident that the company is investing heavily in its Pro customer base. By maintaining a commitment to value, simplicity, and customer service, MyLowe’s Pro Rewards is set to become a cornerstone of the professional shopping experience at Lowe’s.
