Lobyco Enters 5-Year Strategic Partnership with Australian United Retailers to Boost Loyalty and Promotions

Lobyco, a global leader in grocery loyalty programs, has announced a strategic five-year partnership with Australian United Retailers Ltd. (AUR), a major group of independently owned supermarkets, convenience stores, and liquor retailers. This collaboration will see Lobyco introduce an advanced loyalty app and a comprehensive promotions platform, allowing AUR to deliver localized and personalized member promotions across its network.

“We are thrilled to partner with AUR and bring our loyalty and promotions solutions to their extensive network,” said Jan Madsen, CEO of Lobyco. “Our technology is designed to provide a seamless and personalized experience for members, and we are confident that AUR’s customers will greatly benefit from the enhanced capabilities we are delivering.”

AUR encompasses over 550 independent retailers, including prominent brands like FoodWorks, Farmer Jack’s, and LiquorWorks. With approximately 90% of Australians enrolled in at least one loyalty program as of 2024, AUR sought to offer its retailers a more effective way to engage customers. Lobyco will support this initiative with a new loyalty program set to launch in early 2025, covering AUR’s nationwide network of stores.

“AUR is committed to providing exceptional value and experiences to our members,” said Rick Wight, CEO of AUR. “Partnering with Lobyco enables us to leverage their expertise and technology to create tailored, engaging, and personalized experiences for our customers. We look forward to the exciting opportunities this partnership will bring.”

For more information about Lobyco and their solutions, please visit www.lobyco.com.

About Lobyco:

Lobyco specializes in creating engaging loyalty, promotions, and checkout solutions for retailers worldwide. The company’s versatile marketing toolkit enhances targeted and personalized customer engagement, ensuring superior experiences that drive repeat business. With solutions enriched by gamification, continuity, and self-checkout, Lobyco focuses on keeping the customer at the center of the relationship. Serving grocery clients across North America, EMEA, and APAC, Lobyco is dedicated to helping grocers increase their share of wallet and unlock new revenue streams.

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