K-Dramas Inspire Culinary Delight: EGGDROP Debuts in the Philippines
EGGDROP Lands in the Philippines with a Sizzle
EGGDROP, South Korea’s premium egg sandwich brand, has officially made its debut in the Philippines with the opening of its first store at the iconic SM Mall of Asia in Manila. This launch marks a significant milestone in the brand’s global expansion and has been met with tremendous enthusiasm from local food lovers and K-culture enthusiasts alike.
Egg-citement at SM Mall of Asia
The store’s location in SM Mall of Asia, one of the largest and busiest shopping hubs in the Philippines, ensures it attracts a diverse and high-volume crowd. Fans of the brand eagerly lined up to savor signature offerings such as the Garlic Bacon Cheese, Avo Holic, and the classic Mr. Egg sandwich. These hearty and flavorful creations quickly won the hearts of diners, leading to overwhelmingly positive reviews and an outpouring of excitement both in-store and online.
From K-Dramas to Filipino Plates
The rise of Hallyu, or the Korean Wave, has played a pivotal role in successful entry into the Philippine market. Many Filipinos became familiar with EGGDROP through its appearances in popular K-dramas like Hospital Playlist, where its signature sandwiches became instant objects of desire. Stuart Wong, head of Philippines, shared, “Watching EGGDROP featured in Hospital Playlist made me want to share this experience with Filipinos.”
Han Kyu-won, head of design and operations at, emphasized the strategic timing of the launch: “With a young population and a rising middle class, the Philippines is the perfect market, especially as Hallyu culture continues to gain momentum.”
Instagram-Worthy Sandwiches Take Over Social Media
arrival created a buzz across social media platforms, where the brand’s visually stunning sandwiches quickly became viral hits. From their neatly stacked fillings to their golden-brown brioche buns, every sandwich is crafted with a meticulous eye for detail. Social media users flooded Instagram with comments such as, “The best toast I’ve ever had!” and “One bite and I’m in heaven!” This wave of online attention drove even more foot traffic to the new store, solidifying EGGDROP’s position as a must-try dining experience.
Local Flavor with Global Quality
What sets EGGDROP apart is its unwavering commitment to quality and its integration of local partnerships. “We’ve ensured that the iconic taste of is preserved by maintaining the highest standards, using local supply chains to guarantee freshness while supporting Filipino farmers,” explained Han. The brand’s brioche buns are crafted using its signature Korean recipe, while organic eggs and other key ingredients are sourced locally. This approach not only preserves the authenticity of the EGGDROP experience but also incorporates a touch of Filipino influence into the brand’s global appeal.
A Global Food Revolution
EGGDROP’s arrival in the Philippines is part of the brand’s larger strategy to expand its footprint across Asia and beyond. Known for its innovative approach to food design and fresh ingredients, EGGDROP has established itself as a leader in the K-food industry.
Han revealed exciting plans for a second Philippine location, set to open in Bonifacio Global City by early 2025. This forthcoming store will further solidify EGGDROP’s presence in the country and provide more opportunities for Filipinos to enjoy its signature sandwiches.
A Memorable Culinary Experience
“The joy of taking that first bite of an EGGDROP sandwich is unforgettable,” said Stuart Wong. “We’re thrilled to finally bring this perfect sandwich to Filipinos. It’s more than just food—it’s a culinary experience that resonates with our love for innovation, quality, and community.”
EGGDROP Overview: Egg Makes Better
EGGDROP is a premium egg sandwich brand that elevates the humble egg into a culinary masterpiece. Inspired by the concept of “complete food,” EGGDROP’s sandwiches are built around scrambled eggs made with A+ grade eggs and paired with fresh, high-quality ingredients. The brand’s menu includes a variety of creative and delicious options, catering to a wide range of tastes.
Since its inception, EGGDROP has not only become a leader in the Korean food industry but has also inspired a wave of innovative concepts in fast-casual dining. The brand is continuously expanding, introducing its products to new markets, and incubating other innovative food brands under its umbrella.
A Bright Future Ahead
As EGGDROP continues its journey in the Philippines, it aims to bring its signature blend of Korean flavors, innovative design, and exceptional quality to even more communities. With its unique approach to food and strong commitment to local collaboration, the brand is poised to become a favorite dining destination for Filipinos, capturing both the hearts and palates of its new audience.
With the opening of its first store in Manila and plans for further expansion, EGGDROP is set to make a lasting impression in the Philippines, one delicious sandwich at a time.
Read more: K-Dramas Inspire Culinary Delight: EGGDROP Debuts in the Philippines
