
Old Spice Unveils Limited-Edition Holiday Scents: Snickerdudel and Lumbersnack
This holiday season, Old Spice invites you to embrace the festive spirit with its exclusive Holidudes collection, featuring two new scents: Snickerdudel and Lumbersnack. These limited-edition fragrances, available as deodorant/antiperspirant and body wash, are designed to keep you feeling fresh while infusing your grooming routine with the magic of the holidays.
Scents That Capture the Season
Old Spice’s Snickerdudel is a warm and inviting scent reminiscent of freshly baked sugar cookies, perfect for evoking nostalgic holiday memories. Meanwhile, Lumbersnack offers a crisp, woodsy aroma inspired by pine forests, delivering a rugged freshness that feels right at home during the winter months. Together, these scents create a perfect blend of sweet and bold, making them the ultimate companions for your holiday grooming routine.
A Scent for Every Occasion
Whether you’re dominating a white elephant gift exchange or simply relaxing with loved ones, Old Spice’s Holidudes collection ensures you’ll smell incredible for every festive occasion. Studies show that 75% of men place extra emphasis on looking and feeling well-groomed for special events like holiday gatherings, often preparing their routines weeks in advance.1
In addition, 77% of men admit to performing at least two “sniff-checks” daily to ensure they’re staying fresh.2 With Old Spice’s Holidudes collection, you can skip the sneaky sniff tests altogether. These products provide 24/7 protection against sweat and odor, so you remain confident and fresh from morning hot cocoa to late-night gift wrapping.
A Fresh Take on the Holidays
“The holidays aren’t just a season—with the new Old Spice Holidudes collection, they’re a gift wrapped in cozy, merry scents and tied with a bold fresh bow,” says Kate Dicarlo, Senior Director of Communications for Procter & Gamble’s Personal Care Portfolio. “This collection prepares you for every festive occasion—whether it’s dominating a last-minute white elephant gift exchange or savoring the sweet scent of holiday triumph while indulging in some well-deserved self-care.”
The limited-edition Holidudes collection embodies Old Spice’s signature combination of effectiveness and unforgettable scents. Its antiperspirants and deodorants provide all-day protection against sweat and odor, while the body washes leave your skin feeling clean and invigorated with long-lasting fragrance.
Convenient and Festive
The Holidudes collection is available nationwide, with both Snickerdudel and Lumbersnack offered as value packs or sold separately. Whether you’re shopping for yourself or looking for the perfect stocking stuffer, these holiday-themed grooming products are sure to bring joy and freshness to the season.
About Old Spice
With over 80 years of history, Old Spice is a trusted name in men’s grooming. As the No. 1 selling antiperspirant and deodorant brand for men in the United States, Old Spice offers a comprehensive portfolio of products, including deodorants, antiperspirants, body washes, body sprays, shampoos, and hair stylers. The brand has become synonymous with confidence and boldness, empowering men to look and feel their best.
Stay connected with Old Spice through its social media channels on Instagram, TikTok, Facebook, YouTube, and X for updates on products, promotions, and holiday cheer.
1 Bankrate Survey
2 Data from a OnePoll survey commissioned by Old Spice Total Body Deodorant, conducted between September 29 and October 19, 2023, with 2,000 millennial American men.
Indulge in the scents of the season and let Old Spice elevate your holiday grooming routine with the Holidudes collection. Celebrate with confidence, freshness, and the delightful aromas of Snickerdudel and Lumbersnack—because you deserve to smell as festive as you feel.