Hampton by Hilton Teams Up with Paris Hilton to Give a Glamorous Twist to Its Iconic Waffle

Hampton by Hilton Introduces the Sparkling Strawberry Waffle in Collaboration with Paris Hilton’s 11:11 Media

Hampton by Hilton, in partnership with Paris Hilton’s 11:11 Media, is adding a vibrant touch and a hint of sparkle to its renowned waffle offerings with the new Sparkling Strawberry Hampton Waffle by Paris Hilton. Available starting October 24, guests can savor this delightful waffle at over 2,400 Hampton locations across the U.S. and Canada. For the first time, they can also purchase a waffle mix featuring edible glitter online, allowing them to recreate this beloved breakfast experience at home.

For the past 40 years, Hampton by Hilton has set the bar in the hospitality industry, innovating with free hot breakfasts and introducing the first hotel brand to offer made-to-order Belgian waffles. With the introduction of the Sparkling Strawberry Hampton Waffle, the brand continues to build on its tradition of unique flavors, joining favorites such as pumpkin spice, red velvet, and lemon.

“Breakfast is an essential part of our guest experience at Hampton by Hilton, and our waffles have become a beloved tradition,” said Shruti Gandhi Buckley, global brand leader for Hampton by Hilton. “Partnering with Paris Hilton brings a playful new twist to our offering, ensuring that we provide a balanced and energizing start to the day. We want our guests to feel ready to embrace whatever comes next.”

Inspired by Paris Hilton’s signature flair, this limited-edition waffle flavor is a result of creative collaboration with the pop culture icon. In addition to enjoying the waffles at Hampton hotels, breakfast enthusiasts can order a Sparkling Strawberry Hampton Waffle Kit for $29.99 at ShopHampton.com/Waffles while supplies last. This kit includes a 33-ounce canister of waffle mix, a container of edible glitter, and Paris Hilton’s personal recipe for adding a fun twist to breakfast.

“I had a blast collaborating with Hampton by Hilton on this fabulous new flavor,” said Paris Hilton, CEO of 11:11 Media. “The Sparkling Strawberry Hampton Waffle is iconic, sweet, and perfectly reflects my style. I can’t wait for everyone to try it and start their mornings with a little sparkle.”

Paris Hilton also collaborated with the newly appointed Waffle Bosses, a group of breakfast attendants from around the world, to craft a decadent recipe that elevates this breakfast favorite. Here’s how to recreate it at home:

Chocolate-Covered Sparkling Strawberry Waffles Recipe

Ingredients:

  • Sparkling Strawberry Hampton Waffle
  • Fresh strawberries
  • Chocolate sauce
  • Chocolate chips
  • Optional: Whipped cream
  • Optional: Edible glitter

Instructions:

  1. Top your freshly made Sparkling Strawberry Hampton Waffle with sliced strawberries.
  2. Drizzle chocolate sauce and sprinkle chocolate chips on top.
  3. Add a swirl of whipped cream for an indulgent touch.
  4. For an extra sprinkle of fun, lightly dust the whipped cream with edible glitter.

For more information about Hampton by Hilton and the Sparkling Strawberry Hampton Waffle, visit stories.hilton.com/hampton and HamptonbyHilton.com.

About Hampton by Hilton

Hampton by Hilton, including Hampton Inn by Hilton and Hampton Inn & Suites by Hilton, is a leading lodging franchise, serving quality-focused travelers at over 3,000 locations across 41 countries. The brand is known for its spacious accommodations, modern amenities, and complimentary hot breakfast featuring the signature Hampton Waffle. Hampton by Hilton prides itself on delivering exceptional service, all backed by the 100% Hampton Guarantee™. Guests can book their stays at hampton.com or through the Hilton Honors app for exclusive benefits.

About 11:11 Media

Founded by Paris Hilton and Bruce Gersh in 2021, 11:11 Media is a next-gen entertainment and consumer lifestyle company at the forefront of pop culture. The company engages in various sectors, including film, music, consumer products, and social impact initiatives. With a passionate focus on lifestyle, wellness, and community-building, 11:11 Media has partnered with numerous brands to create memorable cultural moments and drive positive social change.

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