Fine Choice Foods Expands U.S. Reach with SUMM! Brand Products Now Available at Publix Super Markets

Fine Choice Foods, a leading producer of Asian-inspired cuisine across North America, has announced the expansion of its popular SUMM! brand products into Publix Super Markets. This move significantly boosts the brand’s retail footprint, with SUMM! products now available in over 20 retail banners across the U.S., up from just three banners in 2023, reaching all 50 states.

“We’re thrilled to partner with Publix and expand SUMM! products on a larger scale across the U.S. market,” said Jason Longden, CEO of Fine Choice Foods. “This expansion represents a major step in our ongoing growth strategy, allowing us to reach new customers while strengthening our relationships with U.S. retailers.”

Known for its dedication to fresh, high-quality ingredients and authentic flavors, Fine Choice Foods is also investing in expanding its state-of-the-art facility with additional equipment. These upgrades will help meet the growing demand from U.S. consumers and ensure continued access to their favorite Asian-inspired dishes, supporting the company’s long-term growth in North America.

“The partnership with Publix marks an exciting new chapter for the SUMM! brand,” said Scott Kondrat, Senior Vice President of Sales at Fine Choice Foods. “Our expanded retail presence means that more consumers can now enjoy our authentic Asian-inspired products, now available in the deli section of their local stores.”

Fine Choice Foods continues to lead the Asian-inspired food category with the SUMM! brand, offering a variety of products including spring rolls, gyoza dumplings, and the original apple pie roll. This expansion aligns with the company’s mission to make high-quality, innovative products more accessible to a broader audience, all while staying true to its family-inspired recipes and values.

About Fine Choice Foods
Founded in 1986 by the Lui family in Vancouver, BC, Fine Choice Foods is a North American leader in producing high-quality, Asian-inspired foods. The company specializes in spring rolls, gyoza dumplings, and the original apple pie roll under the SUMM! brand. Serving both Canadian and U.S. markets from two advanced production facilities, Fine Choice Foods employs over 300 people and occupies more than 100,000 square feet of production space. The company remains committed to delivering authentic and delicious food products as it expands its presence across North America.

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