
Ellsworth Creamery: Unveiling a Fresh Look to Honor Legacy and Embrace the Future
Ellsworth Creamery, a renowned leader in the dairy industry and affectionately known as the “Cheese Curd Capital of Wisconsin,” has embarked on a transformative journey with the launch of its new logo and rebranding initiative. This bold evolution not only highlights the company’s rich heritage but also showcases its forward-looking vision and dedication to quality craftsmanship.
A Modern Identity Rooted in Tradition
“Our new look reflects who we are today while staying true to our roots as a cooperative built on the dedication and hard work of our farmers,” said John Freeman, Director of Sales and Marketing. The updated logo and branding aim to strike a balance between honoring the cooperative’s century-long legacy and appealing to contemporary consumers who value freshness, sustainability, and authenticity.
The Essence of the New Logo
The new logo embodies the values that Ellsworth Creamery has upheld for over a century. With clean lines and bold design elements, it communicates trust, freshness, and quality while reflecting the cooperative’s deep roots in the Midwest dairy community. This visual transformation is more than a cosmetic change—it’s a reaffirmation of Ellsworth Creamery’s commitment to innovation and excellence in every product it creates.
More Than a Logo: A Comprehensive Rebranding Effort
The rebranding initiative goes beyond the creation of a modern logo. It represents a strategic shift to enhance the customer experience, strengthen market presence, and align with sustainable practices. Key elements of the initiative include:
- Modernized Logo
The redesigned logo celebrates Ellsworth Creamery’s legacy while embracing innovation. Its contemporary design highlights the cooperative’s dedication to quality and sustainability, resonating with both loyal customers and new audiences. - Revamped Packaging
Product packaging has been refreshed to include vibrant visuals, clear labeling, and cohesive storytelling. This ensures a stronger connection with consumers and enhances shelf appeal, making Ellsworth Creamery’s products stand out in competitive retail environments. - Enhanced Customer Engagement
A revamped website and expanded digital presence make it easier for retail and food service customers across the nation to connect with Ellsworth Creamery. The updated platform offers an improved user experience, featuring intuitive navigation and comprehensive information about the brand’s products and values. - Commitment to Sustainability
The rebranding initiative places a strong emphasis on sustainability. From environmentally friendly packaging to sustainable production methods, Ellsworth Creamery reinforces its dedication to environmental stewardship and long-term ecological responsibility.
Blending Tradition with Innovation
For over 100 years, Ellsworth Creamery has built a reputation for producing high-quality dairy products that delight customers nationwide. Best known for its award-winning cheese curds, the cooperative has expanded its product offerings to include a wide range of natural and pasteurized process cheeses for both retail and food service markets.
The rebranding effort not only reinforces the creamery’s presence in existing markets but also positions it for growth opportunities across the United States and international markets. By blending its time-honored traditions with modern innovations, Ellsworth Creamery continues to set the standard in the dairy industry.

Visual Transformation: A Symbol of Progress
The new logo serves as a visual testament to Ellsworth Creamery’s ability to honor its roots while embracing change. Its bold and sleek aesthetic reflects the cooperative’s enduring commitment to quality and craftsmanship. At the same time, it symbolizes the brand’s readiness to adapt to evolving consumer preferences and market trends.
Celebrating the New Era
Ellsworth Creamery invites customers, partners, and community members to celebrate this exciting milestone. Whether visiting its retail stores or exploring its website, consumers are encouraged to experience the brand’s fresh new look and innovative product offerings firsthand.
Join the Celebration Online
To learn more about Ellsworth Creamery’s rebranding journey and explore its extensive range of dairy products, visit the company’s website at www.EllsworthCheese.com. Stay updated on the latest news, events, and product launches by following Ellsworth Creamery on Facebook and LinkedIn.
A Legacy of Excellence
Established in 1910, Ellsworth Creamery remains a farmer-owned cooperative dedicated to producing high-quality dairy products. With three state-of-the-art facilities, the company specializes in creating natural and pasteurized process cheeses, including its iconic cheese curds. Headquartered in Ellsworth, Wisconsin, the creamery is celebrated not only for its innovative product offerings and award-winning quality but also for its unwavering commitment to sustainability and community involvement.
Read more: Ellsworth Creamery Unveils Fresh Logo and Comprehensive Rebranding Effort