Albertsons Launches Bee Lightly™ Wines, Transforming Wine Packaging

Albertsons Companies, Inc. (NYSE: ACI) has unveiled Bee Lightly, the latest addition to its Own Brands wine portfolio, featuring a distinctive flat bottle design made from 100% recycled polyethylene terephthalate (PET). This pioneering packaging approach is a first in the U.S. market, reflecting Albertsons’ commitment to sustainable practices without sacrificing the quality and flavor customers expect. The 2022 Bee Lightly Chardonnay and 2023 Bee Lightly Rosé both received impressive 91-point ratings from The Tasting Panel, offering high-quality French wines that are both accessible and enjoyable.

“By launching our new Bee Lightly selection, we are offering shoppers quality, affordable wines from France while also redefining wine packaging standards,” said Curtis Mann, Master of Wines at Albertsons Cos.

Bee Lightly wines will be available at select Albertsons stores, including Safeway, Vons, Jewel-Osco, and ACME, with delivery options through Vine & Cellar in California. The wines are crafted from carefully selected chardonnay and rosé varietals sourced from the promising Hérault and Limoux regions.

Product Highlights:

  • Bee Lightly Chardonnay: Night-harvested from various vineyards and fermented in temperature-controlled tanks, this chardonnay boasts vibrant aromas of melon and pear, complemented by hints of fresh butter, honey, and oak.
  • Bee Lightly Rosé: With its pale salmon hue, this rosé embodies Southern France’s essence, offering fresh red fruit flavors, hibiscus, and dried rose petals, making it an ideal companion for light meals.

The creation of Bee Lightly was a collaborative effort involving Albertsons’ Own Brands team, WX Brands, and Packamama, a climate tech packaging company committed to sustainability. The innovative flat bottle design from Packamama is 87% lighter than traditional glass bottles and is fully recyclable. This design reduces transportation emissions and increases logistical efficiency, allowing for nearly double the product capacity per pallet compared to standard bottles.

“The introduction of Bee Lightly into our Own Brands portfolio marks a significant step in wine packaging, showcasing our commitment to product quality and environmental sustainability,” stated Brandon Brown, SVP of Own Brands at Albertsons Cos. “Consumers today recognize the quality and value of private label products, and we’re excited to offer Bee Lightly wines that excel in both taste and affordability.”

Bee Lightly joins a growing selection of Own Brands wines, including Vinaforé®, O Organics®, Nadia™, Quail Oak®, and Creamery wines.

To learn more about Bee Lightly, visit the company’s website.

Wines rated 90 points or higher by The Tasting Panel are considered outstanding or excellent.

About Albertsons Companies

Albertsons Companies is a leading food and drug retailer in the U.S., operating 2,269 retail locations, 1,725 pharmacies, and numerous associated fuel centers as of June 15, 2024. The company operates under more than 20 well-known banners, including Albertsons, Safeway, and Jewel-Osco, across 34 states and the District of Columbia. Albertsons is dedicated to making a meaningful difference in communities nationwide, contributing over $350 million in food and financial support in 2023 through its various initiatives, including the Nourishing Neighbors Program.

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