Cognira Partners with Schnucks to Deliver PromoAI Solution

Cognira Partners with Schnucks to Revolutionize Promotional Strategies with PromoAI

Cognira, a renowned provider of enterprise Promotion Management solutions, has announced a strategic partnership with Schnuck Markets, Inc., one of the largest privately-owned supermarket chains in the United States. This collaboration will see Schnucks adopt Cognira’s cutting-edge PromoAI solution, transforming how the retailer plans, optimizes, and analyzes promotions across its 114 stores.

Elevating Promotions with Advanced AI

After evaluating several vendors, Schnucks selected Cognira’s PromoAI for its advanced artificial intelligence capabilities and seamless promotional workflows. PromoAI will empower Schnucks to enhance cross-department collaboration, delivering data-driven insights that foster smarter, more effective promotional strategies. The solution will manage promotional activities across both the center-store and fresh departments, enabling a cohesive and streamlined approach to Schnucks’ marketing efforts.

“We are thrilled to partner with Schnucks,” said Dr. Hatem Sellami, Founder and Chief Executive Officer of Cognira. “By implementing our PromoAI solution, Schnucks will gain unmatched insights and optimization tools, aligning with our shared commitment to excellence. We look forward to witnessing the transformative impact this partnership will have on their promotional outcomes.”

A Unified Strategy for Customer-Centric Promotions

Through the integration of PromoAI, Schnucks aims to refine its promotional planning processes, ensuring alignment with key performance indicators (KPIs). This comprehensive platform enables the retailer to optimize promotions to attract more customers, maximize efficiency, and build a holistic promotional plan that meets the evolving needs of their business and customers.

“We are excited to partner with Cognira on a single end-to-end solution that transforms our promotion planning processes,” said Justin Leazer, Vice President, Merchandising Solutions at Schnuck Markets, Inc. “This partnership will allow our teams to more effectively plan, optimize, and analyze promotions across our entire business—ultimately driving effective sales and offering the most relevant value to our customers.”

PromoAI’s robust capabilities will enable Schnucks to manage promotions across both in-store and online channels. From weekly ads to email campaigns, endcaps, and in-store displays, the platform will streamline the creation and optimization of various promotional vehicles. Additionally, it will provide actionable insights into the effectiveness of these initiatives, helping Schnucks deliver more targeted and impactful promotions.

About Schnucks

Founded in 1939 in St. Louis, Missouri, Schnuck Markets, Inc. is a family-owned grocery retailer spanning three generations. The company operates 114 stores across Missouri, Illinois, Indiana, and Wisconsin, employing nearly 12,000 teammates. In 2023, Forbes ranked Schnucks as the 189th largest privately-owned company in the U.S. and the 14th largest privately-owned grocer. Dedicated to community support, Schnucks champions initiatives to reduce hunger, donating more than $15 million annually to food pantries that serve those in need.

About Cognira

Cognira is a leader in enterprise Promotion Management solutions, offering a state-of-the-art platform powered by artificial intelligence and analytics. Cognira’s solutions revolutionize how retailers plan, optimize, and analyze their promotions, enabling them to drive growth, efficiency, and customer engagement in an increasingly competitive market.

By partnering with Cognira and leveraging PromoAI, Schnucks is setting the stage for innovation in retail promotions, creating value for its customers and driving success in an ever-evolving industry.

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