Cognira and Eversight Partner for Integrated Promotions and Pricing Solutions

Cognira, a leader in AI-powered enterprise promotion planning, has partnered with Eversight by Instacart, a pioneer in AI-driven pricing, to offer retailers an integrated solution for managing promotions, markdowns, and pricing.

In today’s dynamic retail landscape, where consumer expectations are constantly evolving, retailers face the challenge of making consistent, informed decisions across regular, promotional, and clearance pricing. Traditional methods often fall short, leading to misaligned strategies and inefficiencies. Cognira and Eversight’s partnership aims to address these challenges by providing a seamless, AI-powered platform for data-driven decisions, enhancing retailers’ ability to optimize strategies, improve margins, and increase operational efficiency.

Dr. Hatem Sellami, Founder and CEO of Cognira, expressed enthusiasm about the collaboration, stating, “Our partnership combines Cognira’s AI-driven promotion management with Eversight’s AI-powered pricing solutions, delivering a unified platform for smarter decision-making and system alignment to help retailers stay competitive.”

The partnership focuses on helping retailers:

  • Align Strategies and Decisions: Ensuring consistent approaches across all pricing stages to support broader business goals.
  • Integrate Outcomes: Streamlining solutions to reduce friction and enhance efficiency for joint partners.
  • Leverage Data-Driven Insights: Utilizing advanced forecasting and data recommendations for better promotion and pricing management.

David Moran, Co-Founder of Eversight, emphasized, “Together with Cognira, we’re offering retailers a modernized, streamlined solution that reduces reliance on multiple systems, driving efficiency and effectiveness.”

About Cognira

Cognira provides industry-leading AI solutions for retail promotion management through its PromoAI platform, enabling retailers to plan, optimize, and analyze promotions more effectively using advanced analytics and AI. For more information, visit www.cognira.com.

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