Blue Buffalo Supports Pets and Families Amid California Wildfires

Blue Buffalo Extends Lifeline to Pet Families Affected by California Wildfires

Blue Buffalo, a leading name in natural pet food, has announced a substantial $500,000 pledge to support pet families impacted by the devastating California wildfires. Recognizing the critical bond between pets and their owners, this initiative aims to ensure that families and their beloved animals can stay together through the challenges of recovery and rebuilding.

“Loving pets as family and helping pet families thrive is central to everything we do at Blue Buffalo,” said Liz Mascolo, President of Blue Buffalo North America. “BLUE’s partners in the Los Angeles area are working tirelessly to assist pet parents affected by the wildfires. We’re committed to providing food, supplies, and funds to help keep pets healthy and pet families united.”

Support for Key Organizations

Blue Buffalo’s donation is strategically allocated to prominent organizations in the Los Angeles area, ensuring comprehensive aid reaches those who need it most.

American Red Cross

Blue Buffalo and its parent company, General Mills, are contributing $100,000 in direct monetary support to the American Red Cross. This funding will assist wildfire relief efforts and help families with pets stay together during this difficult time. In addition, Blue Buffalo has committed to donating up to $100,000 in BLUE pet food and treats, ensuring pets have access to the nutrition they need.

Best Friends Animal Society

Best Friends Animal Society, a national leader in animal welfare, will receive $150,000 in BLUE food and treats. This donation will support the organization’s pet pantry located at the Best Friends Pet Adoption Center on Pontius Avenue in Los Angeles. The pantry provides essential supplies to pets and their families affected by the wildfires, underscoring the vital role of community support during emergencies.

Helen Woodward Animal Center

The Helen Woodward Animal Center, based in Rancho Santa Fe, California, is another beneficiary of Blue Buffalo’s generosity. The organization will receive $150,000 in BLUE food and treats to aid their ongoing pet relief efforts. Known for its comprehensive services, including adoptions, education, and therapeutic programs, the center supports more than 90,000 people and 10,000 animals annually.

Addressing Immediate Needs

As wildfires continue to ravage parts of California, the need for resources is immediate and urgent. Blue Buffalo’s contributions ensure that pet families have access to essential supplies, from nutritious pet food to other critical resources. The brand’s efforts also emphasize the emotional importance of keeping pets with their families during crises, reinforcing the strong bond that brings comfort in difficult times.

Pet parents are encouraged to follow Blue Buffalo, the American Red Cross, Best Friends Animal Society, and Helen Woodward Animal Center for updates on resources and support.

The Heart of Blue Buffalo

Founded with the mission to “Love them like family. Feed them like family,” Blue Buffalo has always prioritized the health and well-being of pets. The brand began as a tribute to Blue, an Airedale Terrier who battled cancer. Determined to provide the best nutrition for their dog, the Bishop family created Blue Buffalo, focusing on natural ingredients and high standards.

Every Blue Buffalo recipe adheres to the True BLUE Promise: real meat as the first ingredient, no poultry by-product meals, no corn, wheat, or soy, and no artificial flavors or preservatives. This unwavering commitment has earned the trust and love of pet parents nationwide, making Blue Buffalo a leader in natural pet food.

Partner Organizations Making a Difference

The American Red Cross

Renowned for its disaster relief efforts, the American Red Cross plays a crucial role in providing shelter, food, and emotional support to disaster victims. Their partnership with Blue Buffalo highlights a shared commitment to helping both people and pets during emergencies.

Best Friends Animal Society

A pioneer in the no-kill movement, Best Friends Animal Society is dedicated to saving the lives of dogs and cats across the United States. Since its inception in 1984, the organization has significantly reduced the number of animals killed in shelters, aiming to make the country no-kill by 2025.

Helen Woodward Animal Center

The Helen Woodward Animal Center has been a beacon of hope for animals and people since 1972. With a philosophy of “people help animals, and animals help people,” the center provides a wide range of services, from pet adoptions to educational and therapeutic programs.

A Collective Effort

The devastating wildfires in California have underscored the importance of community and collaboration. Blue Buffalo’s support for key organizations ensures that both immediate and long-term needs are addressed, helping pet families navigate these challenging times.

Staying true to its core values, Blue Buffalo remains steadfast in its mission to protect the bond between pets and their owners. Through its generous donations and partnerships, the brand is making a tangible difference in the lives of those affected by the wildfires.

As the community comes together to rebuild, Blue Buffalo’s contributions serve as a reminder of the resilience and strength that emerge in times of adversity. By supporting organizations that prioritize the well-being of pets and their families, Blue Buffalo continues to lead with compassion, ensuring that no family—human or animal—is left behind.

For more information on how to access resources or support these efforts, visit BlueBuffalo.com or follow their partner organizations online.

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