Bauli Launches First Kiosk in the U.S. in New York City

Bauli Expands to the U.S. with Holiday Kiosk at Eataly Flatiron in New York City

Bauli, the renowned Italian bakery brand famous for its holiday products, is making its U.S. debut with a festive kiosk at Eataly Flatiron, located at the intersection of 5th Avenue and Broadway in New York City. Open from November 9th through December, the kiosk will offer an assortment of Bauli’s traditional Italian holiday treats, introducing American consumers to the authentic flavors of Italy’s Christmas season.

“We are thrilled to share Bauli’s iconic holiday treats with American consumers at the Eataly Flatiron kiosk,” said Stanislao Marrazzo, Bauli Group’s Chief Commercial Officer for International Markets. “This is an exciting opportunity to delight our new audience with high-quality, traditional products, and we look forward to helping families create festive memories.”

The kiosk will feature a selection of Bauli’s beloved holiday classics, including the famous Panettone and Pandoro, both staples of Italian Christmas celebrations. Panettone, a sweet bread filled with raisins and candied fruit, and Pandoro, a delicate star-shaped cake from Verona, will be available for purchase throughout the holiday season.

Bauli’s Pandoro, known for its light texture and star shape, is the brand’s flagship product. The Panettone, with its distinctive round shape and rich fruit fillings, also comes in various flavors, including pistachio and limoncello cream. In addition to these traditional offerings, the kiosk will showcase:

  • Pandoro Al Cioccolato: The classic star-shaped cake with a rich chocolate twist.
  • Panettone di Verona: Filled with raisins and topped with a sweet glaze and whole almonds.
  • Panettone al Pistacchio: Pistachio cream covered with dark chocolate and caramelized pistachio granules.
  • Panettone al Limoncello: A sophisticated limoncello-infused version of the iconic dessert.
  • Croissants: Available in a variety of flavors such as apricot jam, cherry filling, chocolate cream, and vanilla (sold in packs of 12).
  • Gelato: Unique flavors inspired by Panettone, Pandoro, and Croissants, with options for Rainbow Cones in different sizes.

This expansion marks an important milestone for Bauli as it extends its global presence and shares the warmth and joy of Italian holiday traditions with the U.S. market.

About Bauli

Founded in 1922 in Verona, Italy, Bauli S.p.A. is a leading company in the confectionery industry, particularly renowned for its seasonal offerings. Known for its high-quality craftsmanship and innovative approach to pastry, Bauli holds over a quarter of the Italian market share for festive products, including Christmas and Easter treats. With seven production sites worldwide, including one in India, Bauli continues to expand globally while remaining committed to delivering delicious, high-quality pastries.

About Eataly

Eataly is a global leader in the promotion of Italian food and culinary excellence. Operating in over 50 locations across 15 countries, Eataly blends production, retail, and dining to provide an authentic Italian food experience. Since 2023, Investindustrial holds a majority stake in the company, supporting its continued expansion into key global markets.

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