Balmain Debuts Luxury Fragrance Line ‘Les Éternels’ with Launch of Balmain Beauty

Balmain Unveils ‘Les Éternels de Balmain’: A Revolutionary Luxury Fragrance Collection

Balmain proudly announces the launch of its inaugural beauty venture, “Les Éternels de Balmain,” a groundbreaking collection of eight all-gender eaux de parfum. This innovative fragrance line draws inspiration from Pierre Balmain’s Parisian legacy and Olivier Rousteing’s contemporary fashion vision.

“Fashion cannot exist without beauty, and beauty cannot exist without fashion. Beauty is an integral part of your silhouette, just like the way you dress. I want to represent all the beauties of the world and welcome everyone without exceptions,” stated Olivier Rousteing.

A New Era of Identity Through Fragrance

Olivier Rousteing reimagines Balmain’s French heritage with a fresh perspective on avant-garde beauty, emphasizing inclusivity and unity. His vision infuses modern luxury fragrance-making with a resolute commitment to celebrating individual beauty. This fragrance collection marks the beginning of a broader global expansion into new beauty categories.

“Balmain Beauty empowers you to live your truth, confidently embracing who you are. Beauty is about being yourself and having the courage to fully express it,” said Rousteing. “Fashion and beauty are intertwined; beauty is part of your essence, much like your fashion choices. I aim to represent all forms of beauty without exclusions.”

Introducing ‘Les Éternels de Balmain’

Les Éternels de Balmain features a sophisticated blend of ingredients, capturing the essence of self-discovery and identity. The collection includes eight multi-layered scents from four distinct olfactive families—Musk, Amber, Floral, and Woody.

Olivier Rousteing has overseen every aspect of the collection, from concept and scent development to packaging and campaign imagery. He drew inspiration from Balmain’s rich history, reinventing four of the house’s classic fragrances—Vent Vert, Ivoire, Ébène, and Carbone—and adding four new creations: Sel d’Ambre, Rouge, Bronze, and Bleu Infini.

“Balmain Beauty is pioneering a new space in luxury with its commitment to the house’s legacy and an inclusive approach to modern beauty,” commented Guillaume Jesel, President and CEO of TOM FORD and Luxury Business Development at The Estée Lauder Companies. “Olivier Rousteing has brought a revolutionary vision to life, blending past, present, and future in this extraordinary fragrance collection.”

“Balmain’s future luxury growth is built on a fusion of our heritage and a modern outlook,” added Matteo Sgarbossa, CEO of Balmain. “Our partnership with The Estée Lauder Companies embodies this strategy, marking the start of a new chapter and showcasing our commitment to cross-category innovation.”

The Olfactive Duality of ‘Les Éternels de Balmain’

Les Éternels de Balmain explores duality with a blend of modern and traditional elements:

  • Musk: Carbone embodies identity and freedom with a mix of maximalist musk and minimalist rose.
  • Amber: Sel d’Ambre offers a golden mystery with glowing amber and salty ambergris.
  • Floral: Vent Vert reimagines an iconic green fragrance with airy mandarin and sensual jasmine, while Rouge evokes the magic hour of Los Angeles with an addictive bouquet and radiant woods. Ivoire carries the legacy of Balmain’s New French Style with intoxicating tuberose and untamed vetiver.
  • Woody: Bronze signifies rebirth with blazing cedarwoods and cooling patchouli. Ébène revives a 1983 Africa-inspired scent with eternal ebony wood and precious myrrh oil. Bleu Infini transports you to infinite skies and seas with warm cistus absolute and salted lichen.

“Balmain Beauty reflects a dedication to excellence in perfumery, capturing the essence of craftsmanship and the evocative emotions of our fragrances,” said Nathalie Berger Duquene, SVP, Global General Manager of Balmain Beauty at The Estée Lauder Companies. “Our fragrances exude power and strength, embodying the essence of Balmain through diversity and inclusivity.”

Inspired by Balmain’s 1946 flacon, the new bottle design blends classic and modern elements with a lozenge shape, a gold collar texture, and a graphic PB monogram.

Explore Balmain Beauty on social media @BalmainBeauty and visit balmainbeauty.com and balmainbeauty.eu to shop and learn more.

About Balmain Beauty

Founded in 2022 through a partnership between Balmain Paris and The Estée Lauder Companies, Balmain Beauty celebrates all forms of beauty. The brand builds on Balmain’s fashion and fragrance legacy, offering luxury beauty products crafted in collaboration with Creative Director Olivier Rousteing. With a commitment to respect, love, and unity, Balmain Beauty introduces revolutionary luxury, launching with the “Les Éternels de Balmain” collection of eight all-gender fragrances. Balmain Beauty is butterfly mark certified, meeting high standards for sustainability.

About Balmain

Since Pierre Balmain introduced his “New French Style” over 75 years ago, the house has been synonymous with bold, feminine haute couture, reestablishing Paris as the world’s fashion capital. Olivier Rousteing has continued this legacy, creating a 21st-century Balmain that reflects a modern, inclusive vision while honoring its Parisian roots.

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