MANSCAPED Expands Beard Grooming Lineup with Launch of The Beard Hedger Plus and Complete Beard Care System
MANSCAPED has officially expanded its facial hair grooming portfolio with the launch of The Beard Hedger® Plus, a new electric beard trimmer designed to deliver effortless precision and a simplified grooming experience for men at every stage of beard maintenance. Alongside the new trimmer, the company also introduced a fully redesigned beard care collection that includes cleansing, styling, and maintenance essentials created to support a complete daily grooming routine.
The latest launch reinforces MANSCAPED’s growing presence in the men’s grooming category and further extends its Mancare Your Everywhere™” platform, a campaign centered around bringing high-performance grooming solutions to every aspect of personal care. Since building a reputation through below-the-waist grooming innovations like The Lawn Mower, the company has steadily expanded into skincare, body care, fragrances, and now advanced beard grooming solutions.
With The Beard Hedger Plus, MANSCAPED is targeting consumers who want a straightforward yet premium grooming tool that balances ease of use with consistent performance. The product joins the brand’s existing Beard Hedger lineup, offering a more accessible entry point for users while still maintaining the signature engineering and sleek design language associated with the brand.
Joshua Giberson, Senior Product Manager of Hard Goods at MANSCAPED, explained that beard grooming routines vary significantly from person to person, and the company wanted to create a product capable of adapting to those different lifestyles and preferences.
“Beard grooming means something different for every man. It can be quick upkeep or a more detailed styling routine,” said Giberson. “With The Beard Hedger Plus, we wanted to support both approaches with a tool designed for ease of use and reliable performance.”
Designed for Everyday Precision
At the center of the launch is The Beard Hedger Plus, priced at $79.99. The trimmer was engineered to simplify beard maintenance while still offering the flexibility needed for multiple beard lengths and grooming styles. The device combines modern industrial design with practical functionality, allowing users to achieve a clean and controlled trim without unnecessary complexity.
The Beard Hedger Plus features a premium stainless-steel blade system paired with a durable full-metal guard. Unlike many traditional beard trimmers that require regular blade oiling and extensive maintenance, the new design was built for convenience and long-term reliability.
One of the product’s standout features is its Quick-Adjust Slider system, which allows users to switch seamlessly between 14 different cutting lengths ranging from 1mm to 20mm. This built-in adjustment mechanism removes the need for constantly changing guards during grooming sessions, creating a faster and more efficient trimming experience.
The trimmer also incorporates MANSCAPED’s SkinSafe® Technology, a feature intended to help reduce the risk of nicks, cuts, and irritation while sculpting facial hair. The technology has become a signature component across many of the brand’s grooming tools and is designed to enhance comfort during close-contact grooming.
Another major convenience factor is the trimmer’s waterproof construction. Users can rinse the device directly under running water for quick cleanup, making the grooming process more practical for busy daily routines. The waterproof functionality also supports use in shower environments, adding versatility to the device.
Battery performance was another key consideration in the design process. The Beard Hedger Plus includes a lithium-ion battery capable of delivering up to 60 minutes of runtime on a single charge. It also features a tri-level battery indicator and USB-C charging compatibility, aligning with the growing industry shift toward universal charging standards and travel-friendly convenience.
Building a Complete Beard Grooming Ecosystem
While the trimmer itself serves as the headline product, MANSCAPED’s broader strategy focuses on establishing a complete beard care ecosystem. The company introduced several new grooming and styling products intended to complement the trimming process and encourage users to adopt a more comprehensive grooming routine.
Taylor Beatty, Senior Product Manager of Wet Goods at MANSCAPED, said the company viewed the launch as an opportunity to move beyond standalone hardware and create a more holistic beard care experience.
With this launch, we saw an opportunity to think beyond the individual tool and build out a more complete beard care system,” Beatty said. “Each formulation was developed to support different moments in the grooming process, helping create a routine that feels more intentional from start to finish.”
To support that vision, MANSCAPED introduced The Beard Hedger Plus Kit, a bundled grooming package priced at $149.99. The kit combines the new trimmer with a curated collection of beard maintenance products designed to cleanse, hydrate, exfoliate, soften, and style facial hair.
The kit includes Hydrating Beard Wash, a daily facial hair cleanser formulated with ceramides and fruit-derived exfoliants. The product is designed to remove buildup, dirt, and excess oil while remaining gentle on both the beard and the underlying skin.
Complementing the wash is The Beard Buffer, a 100 percent antibacterial silicone scrubber developed to exfoliate the skin beneath facial hair. Beard care specialists often emphasize the importance of maintaining healthy skin under the beard to reduce dryness, flakes, and irritation, and the Beard Buffer is positioned as a tool to support that process.
The collection also includes a Nourishing Beard Serum aimed at softening beard hair and improving manageability without leaving behind heavy residue. Beard serums have become increasingly popular within men’s grooming as consumers seek lightweight alternatives to thicker oils and creams.
Another notable addition is the Styling Beard Stick, which MANSCAPED describes as a “swipe-and-go” styling solution. Unlike traditional beard balms that can sometimes feel sticky or overly greasy, the Beard Stick uses ingredients such as Castor Seed Oil and Mango Butter to help tame flyaways and shape facial hair with a cleaner finish.
To round out the grooming system, the kit includes a Beard Accessory Pack containing a premium beard comb, beard scissors, and a beard brush, providing users with both trimming and styling essentials in a single package.
Growing Demand in Men’s Grooming
The expansion of MANSCAPED’s beard care portfolio comes at a time when the global men’s grooming market continues to evolve rapidly. Beard grooming products have become a major segment within the category as consumers increasingly invest in specialized tools and skincare-focused grooming routines.
Over the last several years, beard care has shifted from a niche market into a mainstream personal care category driven by changing grooming habits, social media influence, and rising interest in self-care among male consumers. Modern consumers are no longer focused solely on shaving or trimming; many are also prioritizing beard health, styling, and skin maintenance.
MANSCAPED’s strategy reflects this broader industry trend by positioning beard care as part of a larger lifestyle and confidence-focused grooming experience. Rather than marketing individual products in isolation, the company continues to emphasize routines, systems, and convenience-driven solutions that simplify personal care.
Global Availability and Future Expansion
The Beard Hedger Plus and the new beard care lineup are available now through MANSCAPED’s official website and Amazon across several global markets, including the United States, Canada, Australia, Europe, and the United Kingdom. Retail expansion is also expected to follow in additional physical store locations.
The company stated that pricing may vary depending on region and retailer availability.
Since the introduction of The Lawn Mower, MANSCAPED has steadily expanded its product portfolio through a combination of grooming technology, lifestyle branding, and routine-focused product development. The company also hinted that additional innovations within the Beard Hedger line are expected to launch in early 2027, signaling continued investment in facial hair grooming as a major category for future growth.
As competition within the men’s grooming industry intensifies, MANSCAPED’s latest launch positions the company to further strengthen its foothold in the premium beard care market while appealing to consumers seeking a complete, easy-to-use grooming solution tailored to modern lifestyles.
About MANSCAPED®
Founded by Paul Tran in 2016, San Diego, California-based MANSCAPED® is the global men’s lifestyle consumer brand and male grooming category creator trusted by over thirteen million men worldwide. The product range includes a diversified line of premium tools, formulations, and accessories designed to introduce and elevate a whole new self-care routine for men. The collection is available globally in 40 countries on manscaped.com, on Amazon in more than 100 countries worldwide, and in major retailers including Target®, Walmart, CVS, Best Buy, Men’s Wearhouse, Jos. A. Bank, Military Exchanges, and many more internationally.
