Bumble and bumble, a renowned expert in hairstyling, is thrilled to announce its launch in the U.S. Amazon Premium Beauty store, marking its debut in this exclusive marketplace. This partnership brings Bumble and bumble’s acclaimed range of easy-to-use, high-performance haircare products and styling expertise to a new audience of consumers across the United States. Prime members can enjoy the added benefit of fast, free shipping on every order.
Corey Reese, SVP and Global General Manager of Bumble and bumble, expressed enthusiasm about the brand’s new presence in the Amazon Premium Beauty store, describing it as a definitive styling destination. The brand is eager to offer its complete lineup of top-rated haircare products, ranging from iconic styling essentials to a diverse array of shampoos and conditioners tailored for all hair types and textures.
Customers browsing the Amazon Premium Beauty store now have access to Bumble and bumble’s signature hair education and expert advice, featuring curated tips and tricks from the brand’s renowned team of stylists. This empowers consumers to achieve their desired looks at home with ease, using Bumble and bumble’s cruelty-free products to achieve exceptional results.
Amazon shoppers can explore and shop a comprehensive selection of Bumble and bumble’s most popular haircare and styling products. Highlights include bestsellers like Bb.Hairdresser’s Invisible Oil Heat Protectant Primer, Bb.Thickening Dryspun Texture Spray, Sumotech, Bb.Heat Shield Thermal Protection Mist, Bb.Curl Curl Defining Cream, Spray de Mode, Prêt-à-powder, and Bb.Seaweed Air Dry Cream.
At the heart of the Bumble and bumble brand store in Amazon Premium Beauty is Hair Styling 101, featuring interactive “short cuts” video content that simplifies styling techniques and a personalized Amazon styling quiz titled ‘What is your style goal?’ This innovative quiz helps consumers discover products tailored to their specific hairstyling needs, with convenient add-to-cart functionality for seamless purchases.
Dedicated to delivering exceptional hairstyling results, Bumble and bumble products, developed backstage and in salons, are celebrated for their effectiveness. Fan-favorites like Bb.Hairdresser’s Invisible Oil Heat Protectant Primer provide instant hydration increase of up to 86%, while Bb.Thickening Dryspun Texture Spray delivers an instant volume boost of over 40%.
For the latest updates, follow @bumbleandbumble and @amazon on social media, and explore the Bumble and bumble brand store in Amazon Premium Beauty at amazon.com/bumbleandbumble.
