Everyday Rewards Programme Over 1 Million Vouchers Redeemed by New Zealanders
Since its launch in February, the Everyday Rewards programme has garnered significant traction among Kiwis, with 1.7 million members already reaping the benefits of discounts on their grocery or fuel purchases. This milestone translates to over $15 million worth of rewards redeemed by members.
Mark Burger, Woolworths New Zealand’s General Manager for Loyalty, expresses delight at the enthusiastic response from Kiwis, emphasizing the programme’s value. He notes a substantial increase in voucher redemption compared to the previous loyalty scheme, highlighting the programme’s success in delivering enhanced value to members.
To further enhance member benefits, a special promotion is underway this week, offering Everyday Rewards members the opportunity to accelerate their points accumulation. By spending $50 or more at Woolworths, members can earn 5x points—a first-ever promotion for the loyalty programme. Members can easily boost this offer through their account to expedite their rewards.
Boosts play a pivotal role in accelerating point accumulation for Everyday Rewards members. These personalized offers, refreshed weekly based on members’ prior purchases, enable faster point accrual on selected products and partner offers. The Everyday Rewards app provides convenient access to these Boosts, with the offers also available on the programme’s website.
Already, around 235,000 members are actively engaging with Boost offers each week, enjoying additional rewards as a result. Every time members accumulate 2,000 Everyday Rewards points, they receive a $15 Rewards voucher, which can be redeemed at Woolworths supermarkets or bp.
In addition to Woolworths and bp, Everyday Rewards partners include ASB Bank and Vineonline, with more partnerships slated for announcement in the coming months. As the programme continues to evolve, the focus remains on providing unparalleled value and rewards to Kiwis.
