Perion, a leading provider of advanced advertising technology, has announced a strategic partnership with Best Buy Canada to modernize and monetize the retailer’s in-store digital signage network. Under the agreement, Best Buy Canada has selected Perion as its end-to-end technology partner, enabling the retailer to transform its in-store media platform into one of the largest supply-side platform (SSP)-enabled Digital-Out-of-Home (DOOH) retail media networks in Canada.
The collaboration marks a significant step forward in the evolution of retail media, combining Perion’s full-stack advertising technology with Best Buy Canada’s extensive omnichannel retail footprint. By adopting a programmatic-first approach, the retailer aims to deliver more measurable, efficient, and engaging advertising opportunities for brands while unlocking greater value from its in-store digital assets.
Advancing Retail Media Through Programmatic Technology
Retail media has become one of the fastest-growing segments of the digital advertising industry as brands increasingly seek targeted, measurable ways to engage shoppers close to the point of purchase. Through this partnership, Best Buy Canada will transition its existing in-store advertising network from a traditional scheduling model to a modern programmatic infrastructure powered by Perion.
Unlike conventional loop-based digital signage systems, which rotate advertisements on fixed schedules, Perion’s technology introduces impression-level decisioning. This enables advertisements to be served dynamically in real time, optimizing every available impression based on demand and campaign objectives. As a result, advertisers gain access to enhanced targeting capabilities, real-time reporting, and improved campaign measurement while retailers benefit from increased advertising efficiency and higher revenue potential.
The initiative also strengthens Perion’s presence within the expanding retail media ecosystem by bringing another major retailer onto its advertising platform.
Comprehensive Full-Stack Deployment
As part of the agreement, Best Buy Canada will implement Perion’s complete suite of advertising technologies, including its Ad Server, Supply-Side Platform (SSP), and Header Bidding solutions.
The adoption of multiple components of Perion’s platform replaces legacy infrastructure with an integrated technology stack designed to streamline operations and maximize advertising performance. By consolidating these capabilities under a single provider, Best Buy Canada can simplify campaign management while creating a scalable foundation for future retail media growth.
For Perion, the deployment validates its strategy of offering comprehensive advertising infrastructure rather than standalone products. The company believes that deeper technology integration not only increases long-term customer retention but also expands revenue opportunities by supporting multiple layers of the advertising ecosystem through a unified platform.
Enhanced Monetization and Advertiser Value
One of the key advantages of the partnership is the ability to improve monetization across Best Buy Canada’s in-store media network.
Perion’s dynamic advertising technology is designed to optimize inventory on an impression-by-impression basis, enabling more efficient allocation of advertising opportunities compared with traditional fixed-loop systems. This approach can help maximize advertising yield while giving brands greater flexibility to reach consumers at critical decision-making moments inside retail stores.
Advertisers will also benefit from enhanced transparency through real-time campaign metrics, providing insights into performance that have historically been difficult to obtain within offline advertising environments. These measurement capabilities support more data-driven campaign optimization and improved return on advertising investment.
As retail media continues to evolve, the ability to deliver measurable outcomes within physical store environments is becoming an increasingly valuable differentiator for retailers and advertising technology providers alike.
Strengthening Best Buy Canada’s In-Store Media Strategy
Thierry Hay-Sabourin, Senior Vice President of Ecommerce, Marketplace & Marketing at Best Buy Canada, said the partnership provides the technological foundation needed to modernize and scale the retailer’s in-store advertising business.
He noted that moving to a programmatic-first, loopless advertising model enables Best Buy Canada to offer brands and agencies more effective, measurable advertising experiences while unlocking the unique value of its physical retail environment. The transition is expected to create more engaging opportunities for advertisers seeking to connect with consumers during the shopping journey.
Supporting Perion’s Long-Term Growth Strategy
Perion CEO Tal Jacobson described the agreement as an important milestone for the company’s broader retail media strategy. According to Jacobson, serving as the technology infrastructure partner for a leading retailer such as Best Buy Canada demonstrates the strength of Perion’s “Perion One” strategy and its ability to secure complex enterprise-level partnerships.
He added that the company is developing a repeatable model for helping retailers modernize their media networks, allowing Perion to build deeper strategic relationships while supporting sustainable long-term growth.
The partnership further reinforces Perion’s positioning as a full-stack retail media technology provider capable of supporting premium, brand-safe DOOH inventory at scale. It also aligns with the company’s objective of building more predictable infrastructure-based revenue streams through long-term enterprise partnerships.
As retailers continue investing in digital transformation and advertisers seek more measurable omnichannel campaigns, the collaboration between Perion and Best Buy Canada reflects the growing importance of programmatic technology in shaping the future of retail media. By combining advanced advertising infrastructure with one of Canada’s largest consumer electronics retail networks, both companies are positioned to capitalize on increasing demand for data-driven, in-store advertising experiences.
About Perion
Perion is helping agencies, brands and retailers get better results with their marketing investments by providing advanced technology across digital channels. Through the Perion One platform, we are making digital advertising more effective by building solutions that continuously adapt to connect the dots between data, creative and channels.
About Best Buy Canada
A wholly owned subsidiary of Best Buy Co., Inc. (NYSE:BBY), Best Buy Canada Ltd. is one of Canada’s largest and most innovative omnichannel retailers, operating the Best Buy, Best Buy Mobile, Best Buy Express and Geek Squad (www.geeksquad.ca) brands. With 308 Best Buy, Best Buy Mobile and Best Buy Express stores across Canada and an expanded assortment of lifestyle products offered through BestBuy.ca, Best Buy is a leader in total retail, catering to customers how, when, and where they want to shop. Best Buy Canada is committed to making a positive impact in the community with programs and partnerships that support youth to connect with technology to advance their education.
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