SharkNinja, Inc. has unveiled the new Shark CarpetForce™ Collection, introducing a fresh approach to deep carpet cleaning with a lineup of lightweight, compact, and powerful cleaning systems designed for modern households. The new range includes the Shark CarpetForce™ Upright Carpet Cleaner and the Shark CarpetForce™ HairPro® Upright Carpet Cleaner, both engineered to deliver professional-level carpet cleaning performance while eliminating many of the challenges associated with traditional carpet cleaning machines.
Carpet cleaning has long been viewed as a necessary but inconvenient household task. Traditional carpet cleaners are often bulky, heavy, and difficult to maneuver, making deep cleaning feel like a major project rather than a routine part of home maintenance. SharkNinja developed the CarpetForce lineup to address these concerns, creating machines that combine powerful cleaning capabilities with a lightweight, user-friendly design.
According to the company, the new CarpetForce models are up to 42 percent lighter than competing full-size carpet cleaners, making them easier to carry, store, and use throughout the home. Despite their compact size, the machines are designed to provide deep cleaning performance that goes far beyond traditional vacuuming. Shark states that CarpetForce can deliver up to six times deeper cleaning compared to vacuum cleaning alone, helping remove dirt, debris, grime, and pet hair embedded deep within carpet fibers.
A key component of the CarpetForce system is Shark’s proprietary PowerFins® brushroll technology. The brushroll maintains continuous contact with carpet surfaces, allowing it to penetrate deep into carpet fibers and effectively loosen and extract trapped dirt and debris. This technology is designed to maximize cleaning efficiency while reducing the effort required from users.
To accommodate different cleaning needs, Shark CarpetForce features two dedicated cleaning modes. The first, Deep Clean Mode, utilizes powerful suction and advanced cleaning action to restore carpets and remove deeply embedded dirt, helping carpets look refreshed and revitalized. The second, Express Clean Mode, is intended for quicker maintenance cleaning and offers up to 50 percent faster drying times compared with some traditional carpet cleaning methods. This allows homeowners to return to using their carpets and area rugs sooner after cleaning.
For pet owners, SharkNinja has introduced the Shark CarpetForce HairPro® Upright Carpet Cleaner, which incorporates the company’s exclusive HairPro® technology. This enhanced system is specifically designed to tackle pet-related messes and remove stubborn pet hair from carpets. According to Shark, the HairPro model can pick up up to three times more pet hair than certain previous Shark carpet cleaner models while minimizing issues such as hair wrap, clogs, and clumping.
The company believes the new collection responds directly to consumer feedback. Many homeowners expressed a desire for the deep-cleaning power of traditional carpet cleaners but wanted products that were easier to handle and better suited to everyday use.
“Consumers told us they wanted the deep cleaning performance of a full-size carpet cleaner without the weight, bulk, and inconvenience traditionally associated with the category,” said Petra Oman, Vice President of Marketing at SharkNinja. “With Shark CarpetForce, we engineered a lightweight, compact system that makes deep carpet cleaning feel easier and more practical for everyday life. CarpetForce HairPro also provides pet owners with a specialized solution designed to tackle embedded pet hair more effectively.”
To further enhance cleaning performance, Shark recommends pairing the CarpetForce cleaners with the Shark Deep Clean Ultra Formula with Stain Guardian. The cleaning solution is designed not only to remove tough stains and dirt but also to help protect carpets from future spills and staining when used as directed.
The launch of the CarpetForce collection reflects a growing trend toward household appliances that combine strong performance with convenience and ease of use. As consumers increasingly seek products that fit into busy lifestyles, lightweight and multifunctional cleaning solutions continue to gain popularity.
The Shark CarpetForce Upright Carpet Cleaner is available at a suggested retail price of $199.99, while the Shark CarpetForce HairPro Upright Carpet Cleaner is priced at $229.99. Both products are available through SharkNinja’s website and major retailers across the United States.
With its focus on portability, deep-cleaning performance, and pet-friendly innovation, the Shark CarpetForce collection aims to make carpet maintenance a simpler and more accessible part of everyday home care.
About SharkNinja
SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people’s lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market, and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 4,100 associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world.
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