Zoovu Named Major Player in 2024 IDC MarketScape Report on Knowledge Discovery Software for External Use Cases

Zoovu, a leader in AI-powered search and product discovery, has been recognized as a Major Player in the 2024 IDC MarketScape: Worldwide Knowledge Discovery Software for External-Facing Use Cases Vendor Assessment. This acknowledgment highlights Zoovu’s commitment to enhancing e-commerce experiences and delivering cutting-edge solutions for global enterprises.

“We believe being named a Major Player in the IDC MarketScape is a testament to our dedication to co-innovating with customers to build AI search and product discovery solutions that are both boundary-pushing and accessible. This enables enterprise businesses to recognize significant value from their e-commerce programs,” said Jonathan Taylor, Zoovu’s Chief Technology Officer.

Taylor added, “This recognition validates the work we’ve done over the last decade with companies like Microsoft, 3M, and Bosch. Our platform stands out for its ability to enrich product data, create exceptional customer experiences, and empower businesses to implement and scale these solutions.”

Zoovu’s Capabilities in Knowledge Discovery

The IDC MarketScape evaluates vendors based on their strategies and capabilities in delivering knowledge discovery solutions for external-facing use cases. Zoovu has consistently demonstrated its ability to unlock and optimize product and customer data, providing businesses with powerful tools to enhance their e-commerce performance.

Zoovu’s AI-powered platform is particularly notable for its role in enriching product data and enabling businesses to create seamless, personalized shopping experiences. By leveraging customer behavior insights, Zoovu helps brands drive faster growth, increase customer satisfaction, and reduce operational and marketing costs.

Insights from the IDC MarketScape

The IDC MarketScape is a vendor assessment model designed to evaluate the competitive positioning of technology and service providers in specific markets. The methodology combines qualitative and quantitative criteria, offering a comprehensive view of each supplier’s strategies, capabilities, and market potential.

For businesses, the IDC MarketScape provides a valuable framework for comparing technology suppliers. It delivers a 360-degree assessment of strengths and weaknesses, enabling informed decision-making for current and future investments.

Zoovu: Driving Transformation in E-commerce

Zoovu is on a mission to fix what it calls the “broken” state of e-commerce. As the #1 AI-powered search and product discovery platform, Zoovu helps B2C, B2B, and retail companies unlock the full potential of their product and customer data.

The company’s platform empowers businesses to build exceptional e-commerce experiences and achieve breakthrough results. With customers like Microsoft, 3M, Bosch, and Honeywell, Zoovu has established itself as a trusted partner for some of the world’s largest e-commerce enterprises.

Headquartered in Boston, Zoovu operates globally, delivering over 20 million online engagements annually. Its AI-driven insights enable brands to achieve conversion rates up to 10 times higher than industry averages.

About IDC MarketScape

The IDC MarketScape vendor assessment model provides an in-depth analysis of technology and service suppliers’ competitive fitness in a given market. Its rigorous scoring methodology evaluates product offerings, strategies, capabilities, and market success factors.

This framework enables buyers to make meaningful comparisons between suppliers, offering a holistic view of their current and future potential.

Learn More

For additional information about Zoovu’s innovative solutions and their impact on e-commerce, visit Zoovu’s website.


About Zoovu

Zoovu is a global leader in AI-powered search and product discovery, helping businesses transform their e-commerce experiences. By unlocking product and customer data, Zoovu enables brands to deliver personalized, engaging, and efficient shopping experiences.

Each year, Zoovu powers over 20 million online engagements, driving higher conversion rates and customer satisfaction for top global brands. Learn more at zoovu.com.

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