Rä Foods, a leader in food technology and functional foods, has announced the launch of its Wild About Sprouts® brand in 26 Whole Foods Market locations across the Pacific Northwest. This expansion is a significant milestone for the nation’s top sprouts brand, bringing its innovative offerings to a new audience through the world’s leading natural and organic foods retailer.
Whole Foods Market shoppers can now enjoy Wild About Sprouts® varieties like Broccoli, Alfalfa, Alfalfa & Clover, and Broccoli & Clover, with more options coming soon. These sprouts meet Whole Foods’ rigorous safety standards thanks to Rä Foods’ patented COLD-GROWN® process and unique packaging that ensures freshness and extends shelf life. Grown directly inside their packaging, Wild About Sprouts® remain untouched until opened by the consumer, enhancing both safety and convenience. As a sustainably grown, non-GMO, and herbicide- and pesticide-free option, Wild About Sprouts® is the only national brand of its kind, now available in approximately 60% of U.S. food retailers.
Known for their versatility, sprouts are a superfood that can add nutrient-packed flavor to salads, avocado toast, smoothies, and more. Broccoli sprouts, in particular, contain up to 150 times more sulforaphane than mature broccoli. Sulforaphane, a powerful phytochemical, supports cellular health, inflammation reduction, and may lower cancer risk due to its antioxidant and detoxifying properties.
“We are delighted about this partnership, as it allows us to connect with health-conscious consumers eager for nutritious, beneficial ingredients while empowering them with the knowledge to make informed choices,” said Barry Didato, President of Wild About Sprouts®. “For retailers, this partnership means offering the safest and most nutrient-dense options available, meeting the growing demand for quality and transparency on their shelves.”
To find Wild About Sprouts® near you, visit the store locator at wildaboutsprouts.com/store-locator.
About Rä Foods – “Nourishing Innovation and People™”
Rä Foods is dedicated to promoting health, wellness, and longevity through innovative, great-tasting functional foods. Its brand portfolio, including Wild About Sprouts® and Wild About Mixmi Froyo, shares a mission of delivering wholesome, restorative food options. Learn more at rafoods.com.
