
Walmart Unveils Exciting Plans for Black Friday and Cyber Monday Shopping
Walmart is set to launch a Black Friday and Cyber Monday shopping experience that promises incredible savings on the season’s hottest gifts. Customers can expect remarkable discounts on top of Walmart’s Every Day Low Prices, all while enjoying a seamless shopping experience. This year, Walmart is adding new surprise deal drops, an innovative GenAI shopping assistant, and the return of Walmart+ Early Access to enhance the thrill of the deal hunt.
“Everyone loves a bit of drama, and with Deals of Desire, we’ve captured the excitement and ‘main character energy’ customers feel as they embark on their quests for the most sought-after savings during Walmart’s legendary Black Friday Deals events,” said a Walmart representative.
Key Details for Walmart’s Black Friday and Cyber Monday Events:
Shopping Schedule:
Walmart’s highly anticipated shopping event will unfold over three phases, offering spectacular savings throughout the month on toys, tech, home, fashion, décor, and more:
- Event 1: Online deals start Monday, November 11, at 12 p.m. ET for paid Walmart+ members and 5 p.m. ET for all customers. In-store deals begin Friday, November 15, at 6 a.m. local time.
- Event 2: Online deals commence Monday, November 25, at 12 p.m. ET for paid Walmart+ members and 5 p.m. ET for everyone. In-store deals kick off Friday, November 29, at 6 a.m. local time.
- Cyber Monday: Deals start Sunday, December 1, at 5 p.m. ET for Walmart+ members and at 8 p.m. ET for all customers on Walmart.com and the Walmart app, offering fantastic savings for the online shopping extravaganza, including three hours of Walmart+ Early Access.
“We understand that customers are shopping for the holidays, and Walmart’s Black Friday Deals events serve as a one-stop shop for incredible savings on a wide range of in-demand items,” stated Latriece Watkins, executive vice president and chief merchandising officer, Walmart U.S. “Thanks to our dedicated associates, customers can trust that we’ll have the season’s must-have gifts from top brands like Apple, Samsung, Xbox, Beats, Barbie, LEGO, Dyson, Reebok, Levi’s, and more.”
Shopping Made Easy:
To create a more enjoyable and convenient shopping experience this season, Walmart is introducing exciting features:
- Surprise Deal Drops: Customers can look forward to exclusive deals available in the middle of the Black Friday Deals events on Walmart.com and the Walmart app.
- AI-Powered Shopping: Walmart is enhancing its shopping experience with AI technology, including the beta test of its GenAI shopping assistant. This tool offers personalized, convenient assistance, helping customers discover the best products for their needs through natural, conversational interactions. Additional GenAI tools will enhance search capabilities and tailor Walmart.com to display relevant holiday content.
Unlock More Savings with Walmart+:
A recent survey indicated that 80% of Walmart+ members plan to take advantage of Early Access this season. This year, Walmart+ has extended its Black Friday Early Access by two hours, providing members with a five-hour head start on can’t-miss deals. Additionally, members will enjoy three hours of early access to new Cyber Monday deals on December 1.
For those yet to experience the benefits of membership, Walmart+ is offering a special Black Friday deal: a one-year membership for just $49, half off the regular price. This offer is valid until December 2 and includes perks such as free delivery on millions of items, exclusive savings on dining, fuel, and travel, free video streaming, and more.
Convenience for Busy Shoppers:
Walmart continues to adapt to customer needs with early morning delivery starting at 6 a.m. and Express Delivery available in as little as 30 minutes. Thanks to advancements in AI, Walmart has expanded its delivery reach to an additional 12 million households. Walmart+ members can also enhance their shopping experience with InHome delivery for added convenience.
Featured Deals:
Walmart is the go-to destination for Black Friday and Cyber Monday deals on tens of thousands of items, including some of the year’s best discounts from various Marketplace Sellers. Highlights from the first Walmart Black Friday Deals event include:
- 65-inch Samsung DU69 4K Smart TV – $398 (Special Buy)
- Apple iPhone 13 – $199 (Save $200)
- Beats Solo 3 Wireless On-Ear Headphones – $69 (Save $30)
- LENOVO 156 i5 8256 – $299 (Save $130)
- Squishmallows 8-inch Disney Boo – $5 (Special Buy)
- LEGO Friends Autumn’s Horse Stable – $30 (Save $29.99)
- Restored 13.3-inch Apple MacBook Pro – $299 (Save $200)
- Dyson V12 Detect Slim Cordless Vacuum Cleaner – $399.99 (Save $250)
Excitement with Deals of Desire:
To kick off this year’s shopping excitement, Walmart is launching a 10-chapter “adver-tainment” series titled Deals of Desire, inspired by customers’ passion for finding the best deals. The series premiered on October 28, offering a behind-the-scenes look and a trailer that teases its story and star-studded cast, leaving viewers eager for more.
“Everyone loves a bit of drama, and with Deals of Desire, we’ve captured the exhilaration and ‘main character energy’ customers feel as they embark on their epic quests for the most sought-after savings during Walmart’s legendary Black Friday Deals events,” said William White, chief marketing officer, Walmart U.S. “This series blends high-drama entertainment with Walmart’s incredible deals, engaging our customers in a fresh way that elevates culture commerce.”
Walmart’s Black Friday and Cyber Monday deals events promise to deliver holiday cheer and significant savings throughout November, ensuring a convenient shopping experience regardless of how customers choose to shop. For more information and to shop for deals starting November 11, visit Walmart.com/BlackFriday and follow along as new episodes of Deals of Desire are released weekly.
Walmart First-Party Data, September 2024, “Back to class/Holiday Survey,” Walmart Customer Spark Community.
Note: Savings require in-store activation on the Straight Talk wireless $45 plan or higher.
About Walmart
Walmart Inc. (NYSE: WMT) is a people-led, tech-powered omnichannel retailer dedicated to helping people save money and live better — anytime and anywhere — in stores, online, and through mobile devices. Approximately 255 million customers and members visit more than 10,500 stores and numerous eCommerce websites in 19 countries each week. With a fiscal year 2024 revenue of $648 billion, Walmart employs around 2.1 million associates worldwide. Walmart is a leader in sustainability, corporate philanthropy, and employment opportunity. For more information about Walmart, visit corporate.walmart.com, or connect with us on Facebook, X (formerly Twitter), and LinkedIn.