VTEX-Enabled Brands Achieve $0.9 Billion in Black Friday-Cyber Monday Sales

VTEX, a leading composable and complete commerce platform for premier brands and retailers, reported impressive growth during the 2024 Black Friday-Cyber Monday week, with its customers reaching $0.9 billion in gross merchandise volume (GMV). This represents a 21% increase in orders compared to the previous year. Despite foreign exchange dynamics, GMV grew 19% in FX-neutral terms and 1% in USD. This performance reflects the significant role of VTEX in connecting B2C and B2B markets, with multi-channel sales contributing to the expansion of both sectors.

Across 43 countries where VTEX operates, the top-performing verticals included Electronics, Home, Furniture & Decoration, and Apparel & Accessories, which saw GMV growth of 51%, 31%, and 19%, respectively. The strong performance during this key retail period highlights the growing opportunities in VTEX’s platform, particularly in the B2B market, which continues to expand rapidly.

Geraldo Thomaz, VTEX’s founder and co-CEO, emphasized the company’s commitment to providing a reliable, high-performance platform for global customers, driving profitable growth in an ever-evolving market. He also underscored the ongoing success in both B2C and B2B sectors, with VTEX’s multi-channel momentum reinforcing its role as the backbone for connected commerce.

“The era of complex and expensive solutions is over,” Thomaz noted. VTEX’s composable platform integrates all sales channels and order management systems (OMS) into one unified solution. This enables customers to easily test, implement, optimize, and scale omnichannel strategies with agility. VTEX continuously strives to optimize conversion and investment returns, while offering customers a lower total cost of ownership, which is essential for long-term success and profitability.

VTEX’s Black Friday-Cyber Monday week in 2024 was marked by several key achievements:

  • The highest sales peak occurred on November 29, 2024, at 11:28 am ET, when VTEX customers registered 4,600 orders per minute.
  • The platform facilitated 9 million consumer orders globally, an increase of 21% from the previous year.
  • A third of these orders were omnichannel, driven by physical store integrations.
  • The VTEX platform demonstrated scalability, reliability, and security, offering peace of mind to its customers during this high-demand period.

These results are a testament to VTEX’s capability to handle large-scale global operations while supporting growth and innovation across its customer base. The company’s commitment to delivering a flexible and efficient solution for its clients has helped them successfully navigate complex retail environments and unlock new opportunities.

VTEX’s approach is built around composability, which allows businesses to invest only in what will provide the most significant business advantage. This flexibility enables brands, distributors, and retailers to modernize their technology stacks while optimizing profitability.

VTEX is trusted by over 2,600 global customers across both B2C and B2B markets, including major brands such as Carrefour, Colgate, Motorola, Sony, Stanley Black & Decker, and Whirlpool. As of the end of 2023, VTEX supports 3,500 active online stores across 43 countries.

In conclusion, VTEX continues to lead the way in connected commerce, enabling businesses to thrive by offering a unified, composable platform that fosters growth across all sales channels. With an unwavering focus on delivering efficiency, scalability, and profitability, VTEX remains a trusted partner for brands and retailers worldwide.

For more information, visit VTEX’s website at www.vtex.com.

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