Study Shows Bloomreach’s AI-Powered Marketing Automation Drives 251% ROI, Significant Business Growth, and Cost Savings

Bloomreach, a leading platform for ecommerce personalization, has released the findings from a Forrester Total Economic Impact™ (TEI) study that evaluates the financial impact of Bloomreach’s services on its customers. Commissioned by Bloomreach, the study involved interviews with four current customers, combining their experiences into a single composite organization to assess the value provided by Bloomreach’s marketing automation solution, Bloomreach Engagement. The results revealed that users experienced significant business growth, cost savings, and a remarkable 251% return on investment (ROI), along with $2.3 million in cost savings.

Powered by Bloomreach’s proprietary Loomi AI, the platform delivers exceptional value to brands by enabling personalized experiences throughout the entire customer journey. A retail CRM manager, who participated in the study, praised the solution, stating, “The fact that we can see the full customer journey through is a game changer for us. It has enabled us to further conversations and educate the business on what we know of our customer…” Forrester’s TEI study also highlighted that Bloomreach Engagement enhances collaboration, efficiency, and customer experience for marketers.

Key Findings from the Forrester TEI Study:

  • Return on Investment: The study found that Bloomreach provided a 251% ROI, while reducing acquisition costs and boosting engagement and conversions.
  • Email Performance: Users of Bloomreach Engagement reported immediate improvements in email deliverability and open rates, with an average increase of 12.4% and 35.3% respectively.
  • Conversion Rates: Marketers noted a 27% increase in purchase likelihood after implementing Bloomreach, thanks to more relevant product recommendations and messaging.
  • Data Insights: The platform’s data capabilities enabled marketers to attribute revenue to specific channels, with Loomi AI effectively targeting individual customers on their preferred channels.
  • Focus on SMS: Integration of SMS into the same customer data platform as email allowed marketers to grow this key channel, resulting in $2.8 million in business growth from SMS subscribers.
  • Productivity Gains: After adopting Bloomreach, marketers were able to scale their efforts and double the number of marketing campaigns without needing IT support or external consultants.
  • Net Present Value: Forrester’s analysis concluded that Bloomreach offers a net present value (NPV) of $6.72M, generating positive cash flow for its customers.

Anirban Bardalaye, Chief Product Officer at Bloomreach, expressed enthusiasm about the study’s findings, stating, “We are thrilled with the results, which we believe highlight Bloomreach’s commitment to driving substantial business growth and profitability for our clients through omnichannel marketing and AI-driven personalization. This study emphasizes the immediate and impactful benefits our customers experience daily, from enhanced efficiency and cost savings to improved data utilization and conversions. At Bloomreach, we believe in the power of Loomi AI to transform the way marketers engage with their customers, making every interaction more relevant and personal, ensuring they exceed their marketing goals.”

To learn more about Forrester’s Total Economic Impact Study and how leading global brands are using Bloomreach Engagement to enhance their marketing performance and profitability, visit Bloomreach’s website.

About Bloomreach

Bloomreach is dedicated to personalizing the ecommerce experience by unifying real-time customer and product data, enabling businesses to understand and anticipate customer needs. This understanding, combined with Loomi AI, amplifies the ecommerce experience across all channels, driving new paths to purchase, greater profitability, and rapid business growth. Bloomreach’s products include Engagement, a marketing automation platform; Discovery, an ecommerce search solution; Content, a headless CMS; and Clarity, an AI-powered conversational shopping tool. Serving over 1,400 global brands such as Williams-Sonoma, Bosch, Puma, and Marks & Spencer, Bloomreach is a leader in AI-powered ecommerce innovation.

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