RNDC Launches REDI: Innovative Digital Accelerator to Capture Tech-Savvy Consumers

Republic National Distributing Company Launches REDI: A Revolutionary Digital Accelerator for Engaging Tech-Savvy Consumers

Republic National Distributing Company (RNDC), a leading force in beverage alcohol distribution, has unveiled REDI (Republic Digital), a pioneering digital accelerator designed to bridge the gap between brands and tech-savvy consumers through advanced technologies and marketing strategies. REDI aims to enhance online visibility and growth for brands in the dynamic e-commerce landscape while ensuring regulatory compliance.

“Our suppliers are underserved in the digital space today. Due to the complexities of the three-tier system, traditional digital marketing approaches often fall short. We believe REDI can address this gap effectively,” said Emily Xu, SVP of eCommerce and Marketing at RNDC.

REDI offers a comprehensive, end-to-end solution that simplifies digital entry for brands new to online consumer engagement and provides exclusive insights into market trends. This tool is tailored specifically for the three-tier beverage market system—suppliers, distributors, and retailers—enabling brands to thrive in the digital realm.

The accelerator covers all facets of the digital consumer journey, assisting brands of various sizes in increasing revenue and market presence. Through a partnership with Shopify, REDI supports brands with three-tier compliant transactional websites and streamlines media buying to enhance customer visibility. Additionally, REDI boosts brand messaging on major marketplace platforms like Instacart, Uber Eats, and DoorDash. In a recent pilot, a major wine brand saw a 400% increase in Gross Merchandise Value (GMV) across these platforms, thanks to REDI’s data-driven insights and industry expertise.

“The digital space is currently underserved for our suppliers. Many conventional digital marketing methods don’t yield the desired returns due to the complexities of the three-tier system. REDI is designed to close this gap,” Xu added.

The REDI team, integrated into the RNDC organization, is well-equipped to navigate the beverage industry’s complexities and compliance needs. Leveraging its deep knowledge of brands and their objectives, REDI identifies the most effective marketing strategies to target the right audience at optimal times.

“With RNDC’s extensive scale, industry expertise, and deep understanding of brand priorities and market dynamics, we are advancing digital innovation in the beverage alcohol industry, making the process as seamless as possible,” said Nick Mehall, CEO of RNDC.

For more details on REDI’s offerings, brands can reach out via email at [email protected].

REDI Media Kit: [link]

About Republic National Distributing Company

As a premier national distributor in wine and spirits, RNDC is renowned for uniting top talent, creating opportunities for suppliers, customers, and associates. With a broad national presence, RNDC builds strategic relationships with both on- and off-premise customers, elevating brands and connecting them with their target audiences. Operating in the District of Columbia and 39 states, RNDC is dedicated to being a valuable partner across the beverage alcohol industry. Rooted in a rich history and spanning from local to national, RNDC is redefining beverage alcohol distribution. For more information, visit www.rndc-usa.com or contact Kanchan Kinkade, Vice President, Corporate Communications, at [email protected].

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