Retail Location: Understance Expands Presence with New Retail Location in Calgary, Marking Third in Canada
Understance, the Vancouver-based solutions-oriented lingerie brand, has announced the opening of its third retail location in Canada. Following its recent debut in Toronto, the company has chosen Calgary’s historic Inglewood community as the next step in its ambitious growth plan. Located at 1020 9 Ave SE, within the vibrant AVLI Building, this new store reflects Understance’s commitment to reaching more Retail Location customers with its inclusively designed and solution-oriented lingerie.
Jiayi Lyu, Director of Understance, expressed enthusiasm for the expansion: “The opening of our Calgary store is an exciting milestone as we work towards our goal of establishing 30 retail locations across Canada and the United States in the next five years. Calgary’s rich heritage and dynamic retail environment make it the perfect setting for our latest venture. We’re thrilled to join this vibrant community and look forward Retail Location to building meaningful connections with local shoppers.”
The 1,788-square-foot Calgary store offers a modern, thoughtfully Retail Location designed interior to enhance the shopping experience. Convenient underground parking complements its central location, making it easily accessible for visitors. The Inglewood neighborhood’s eclectic mix of retailers, unique cafés, and historic charm provides the perfect backdrop for Understance’s latest endeavor.
Jiayi Lyu, Director of Understance, shared Retail Location excitement about the company’s Calgary expansion, calling it a significant milestone in their goal to establish 30 retail locations across Canada and the U.S. within five years. “Calgary’s rich heritage and dynamic retail environment make it an ideal location for our growth,” Lyu stated. The new store highlights Understance’s commitment to becoming part of vibrant communities while offering high-quality, solution-oriented lingerie. Lyu emphasized the brand’s dedication to connecting with local Retail Location shoppers and enhancing their retail experience, marking this step as a pivotal moment in Understance’s journey toward widespread presence and customer engagement.
Grand Opening Celebration
To mark the grand opening, Understance is offering a 30% discount storewide from December 18 to December 26. This exclusive promotion is available only at the Calgary location, giving shoppers the chance to explore Understance’s product range, which focuses on comfort, style, and support for all body types.
“Since our launch in 2021, we’ve been dedicated to creating solutions for bra wearers who value both comfort and function without sacrificing design,” Lyu added. “In-person shopping plays a vital role in our mission, as it allows us to provide personalized fitting services to our customers.”
Since its 2021 launch, Understance has focused on offering bras that combine comfort, functionality, and style. Director Jiayi Lyu highlighted the importance of in-person shopping to the brand’s mission, stating, “Personalized fitting services are crucial for delivering the tailored experience our customers deserve.” This hands-on approach allows Understance to meet diverse needs while prioritizing comfort and design. By blending innovative lingerie solutions with exceptional customer service, the company continues to empower bra wearers to feel confident and supported. Understance remains committed to enhancing the shopping experience and addressing the unique preferences of its growing customer base.
Enhancing the Shopping Experience
At the Calgary location, customers can choose to receive hands-on assistance from experienced bra fitters or shop independently at their own pace. This personalized approach aligns with Understance’s dedication to helping customers find the perfect fit for their needs. With a focus on comfort, fit, and durability, the brand caters to a diverse audience, ensuring that everyone feels confident and supported.
The Calgary store’s opening is a significant milestone in Understance’s journey to make high-quality, inclusively designed lingerie accessible to more Canadians. The company’s innovative designs prioritize comfort and functionality, ensuring that customers feel empowered and confident in their choices.
About Understance
Understance specializes in bras, underwear, and sleepwear that combine exceptional comfort with support. As the North American subsidiary of Shenzhen Huijie Group Co., Ltd., a global leader in lingerie manufacturing with over 26 years of experience, Understance benefits from industry-leading craftsmanship and innovation. Guided by a mission to help bra-wearers discover comfort and confidence, Understance is committed to delivering products that meet the unique needs of its customers.
