
Leadership Azureon Strengthens Executive Team with Key Leadership Appointments
O2 Investment Partners has announced the recent leadership appointments at Azureon, a leading pool care platform serving customers in the Northeast. Mike Todd has been appointed Chief Integration and Development Officer, and Nina Sornoza Ordonez has been named Director of Human Resources. These appointments are part of Azureon’s ongoing effort to position itself as a leader in the pool care industry, with the shared services team being built ahead of schedule.
Mike Todd, who brings over 30 years of experience in the pool industry, will play a critical role in the company’s continued growth. Previously the President of Rainbow Pools, a full-service pool care business in New York’s Hudson Valley, Mike has a deep understanding of the industry. His experience spans multiple roles, and he has been leading Rainbow Pools for the past 17 years, carrying on a family legacy that dates back to 1964. In his new role at Azureon, Mike will be responsible for pre-and-post LOI diligence and assessments, post-close integration, and leading annual growth plans. He will also implement retail best practices and serve as the seller representative to the Board of Directors.

Joining Mike is Nina Sornoza Ordonez, who brings a wealth of experience in scaling Human Resources departments in high-growth environments. Nina has previously worked with PumpMan and Premio Foods, focusing on a variety of HR aspects such as annual benefits enrollments and implementing HRIS systems. As Azureon’s Director of Human Resources, Nina will leverage her expertise to help Azureon become the employer of choice for top talent in the region, contributing significantly to the company’s continued expansion.
John Tisera, CEO of Azureon, expressed his excitement about these leadership additions, stating, “I am thrilled to welcome Mike Todd and Nina Sornoza Ordonez to the Azureon leadership team. We have quickly assembled a best-in-class, cohesive team to build the foundation and deliver on value-added differentiators for our customers and associates.” The new appointments will strengthen the company’s operational and human resources capabilities, setting it up for further growth and industry leadership.
William Laffrey of O2 Investment Partners also highlighted the importance of these appointments, noting, “Today’s news regarding the leadership appointments is key to fulfilling the promise to establish the business as a leader in the pool care industry. We are ahead of schedule in building our shared services team and are confident this group will meet and exceed our goals.”
Azureon, headquartered in the United States, is a premier provider of pool care services. The company operates five locations across two states and offers a broad range of services, including pool maintenance, repair, upgrades, renovations, and design/build solutions to residential and commercial clients throughout the Northeast. The company is poised for growth, leveraging its leadership team’s expertise to provide high-quality services to its expanding customer base.
William Laffrey of O2 Investment Partners emphasized the significance of the recent leadership appointments, stating, “These appointments are critical to our goal of positioning the business as a leader in the pool care industry. We are ahead of schedule in building our shared services team, and we are confident that this group will not only meet but exceed our expectations.”
O2 Investment Partners, based in the Midwest, is a private equity firm focused on investing in lower middle-market businesses in the B2B services, technology, and industrial sectors. The firm seeks companies with earnings growth potential and works closely with management teams to create shareholder value. O2’s strategic approach to investing allows them to align interests with management teams, supporting their businesses as they scale and reach the next stage of development.
Azureon’s rapid expansion, driven by the leadership team’s experience and the support of O2 Investment Partners, positions the company to continue setting industry standards in pool care. With its growing capabilities in both operations and human resources, Azureon is well on its way to becoming a top choice for pool care services across the region.