GK Software Recognized as a Leader in the IDC MarketScape for Worldwide POS Software Platform Vendors in Fuel and Convenience 2025
Retail GK Software has been recognized as a Leader in the IDC MarketScape Worldwide Point-of-Sale (POS) Software Platform Vendors in Fuel and Convenience 2025 Vendor Assessment. This prestigious recognition underscores GK Software’s commitment to delivering cutting-edge solutions that cater to the evolving needs of and convenience worldwide.
The Significance of IDC MarketScape Recognition
The IDC MarketScape report evaluates key strategies and capabilities of POS software platform vendors, assessing their strengths in areas such as omnichannel partnerships, data analytics, customer engagement, extensibility, and scalability. The report highlights that in the fuel and convenience sector are increasingly looking for technology partners that offer seamless omnichannel retailing solutions. These solutions are expected to provide cohesive customer experiences while enabling flexibility and agility in business operations.
According to the report, “Fuel and convenience retailers are looking to technology partners for solutions that can enable seamless omnichannel retailing across multiple touch points with a cohesive customer experience to drive customer loyalty. They also require flexible and configurable POS systems that offer seamless integrations to meet changing business and customer needs.”
The Changing Landscape of Fuel and Convenience
The fuel and convenience industry has experienced significant shifts in recent years due to evolving technology, changing consumer expectations, and new business models. As a result, in this segment require POS software partners that can deliver next-generation solutions to stay competitive.
Margot Juros, Research Director of Platforms and Technologies at IDC, noted, “Tremendous changes in fuel and convenience in recent years, amid evolving technology needs, changing business models, and heightened customer expectations, along with waning loyalty, make it more essential to find POS software partners that can deliver next-gen solutions needed for success in today’s environment.”
GK Software’s Innovative Solutions for Fuel and Convenience Retail
GK Software’s commerce solution, GK CLOUD4RETAIL, and its specialized module, GK Drive, built on the OmniPOS platform, provide with a centralized platform to manage all aspects of their operations. This includes:
- Forecourt management
- In-store operations
- Foodservice offerings
- EV-charging integration
- Car wash services
- Omnichannel POS
- Mobile POS and self-checkout
- Loyalty programs and self-scanning
- Pump management
- Digital signage integration
- Inventory and fulfillment solutions
- Fraud and loss prevention
- AI-driven customer engagement features such as hyper-personalization, dynamic pricing, and recommendations
The open, flexible, and cloud-native architecture of CLOUD4RETAIL supports retailers in integrating various aspects of digital commerce into a single, future-ready platform. The ability to provide seamless experiences across different customer touchpoints has been a major factor in GK Software’s recognition as a leader in the IDC MarketScape.
Global Expansion and Market Adoption
GK Drive was initially developed for the U.S. market and has rapidly gained traction across Europe, marking a significant milestone in GK Software’s global expansion. As fuel retailers navigate the growing demand for digital and EV-based services, the GK Drive solution enables them to create a seamless, omnichannel experience that enhances customer satisfaction and operational efficiency.
Orit Bar-Ad, Chief Innovation Evangelist at GK Software, commented, “We believe being recognized as a Leader in the IDC MarketScape underscores our commitment to innovation in the fuel and convenience sector. Our GK Drive solution, initially developed for the U.S. market, has now gained traction in Europe with its first clients, marking a significant milestone in our global expansion. As fuel retailers navigate evolving customer expectations and an increase in digital and EV-based services, GK Drive is designed to help large fuel retailers create a seamless, omnichannel experience at their locations. With its open, cloud-native architecture and AI-driven capabilities, GK CLOUD4RETAIL empowers retailers to integrate fuel, convenience, and digital commerce into a single, future-ready platform.”
IDC MarketScape Findings on GK Software’s Competitive Edge
The IDC MarketScape report highlights that GK Software introduced its fuel and convenience offering, GK Drive, on the CLOUD4 platform five years ago and has quickly gained a competitive presence in the sector. The report emphasizes that the open and flexible nature of CLOUD4 benefits retailers across various segments by providing a unified commerce platform with specific enhancements for the fuel and convenience industry.
Key highlights from the report:
- Unified Commerce Approach: GK Drive is integrated within the CLOUD4 platform, allowing retailers to leverage cross-segment functionalities and specific enhancements.
- AI and Data-Driven Retailing: With GK AIR and GK Engage, retailers benefit from advanced AI-driven capabilities that enhance customer engagement and operational efficiency.
- Scalability and Extensibility: The cloud-native architecture ensures that retailers can scale and customize their POS systems as per business requirements, ensuring longevity and adaptability in a rapidly changing market.
The recognition of GK Software as a Leader in the IDC MarketScape reflects its continuous investment in innovation, AI-driven solutions, and its commitment to providing industry-leading technology for fuel and convenience. With growing advancements in digital commerce, self-service technologies, and AI-powered analytics, GK Software remains at the forefront of helping retailers adapt to new market demands while delivering exceptional customer experiences.
As the fuel and convenience sector continues to evolve, GK Software aims to further expand its solutions, strengthen partnerships, and drive innovation that empowers retailers to seamlessly integrate physical and digital retailing. The combination of omnichannel capabilities, AI-driven insights, and a cloud-native infrastructure positions GK Software as a key player in shaping the future of retail technology for fuel and convenience businesses worldwide.
